You are a business owner or marketing manager and may be interested in Buzzlytics' marketing and sales program. You have already worked with external agencies and due to disappointing results you are now investigating whether it is interesting for you to bring your marketing and sales in-house. But with monthly recurring costs between € 450 and € 7,800 and the investment in time and capacity that this program requires, you would like to be sure that it suits you. Very understandable.

I have years of experience implementing this program. First I implemented it myself as CMO at a SaaS company and then - after experiencing how well it worked - I helped other companies implement the program as an independent coach. I now do the same as a head coach at Buzzlytics. I have seen when the program does and does not work. And the most important thing I have learned from this: there are a number of clear situations in which it is better not to get involved (yet).

In this article you will discover when our program is not (yet) right for your organization. I explain the minimum conditions you need to be successful and what you can do if you are not ready yet. After reading, you'll know exactly if this is the right time to get in, or if you might need to take some preliminary steps first.

For this program, you need someone who can fully focus on content production.

To be successful with our marketing and sales program, you must meet a number of conditions. Do any of the following apply to your business? Then this is probably not the right time to get in.

One of the most important conditions for success is that you have someone who can fully focus on content production. This doesn't necessarily have to be a full-time employee - it can also be a part-timer or freelancer. What matters is that this person is dedicated solely to content and not distracted by other marketing tasks.

The larger the program you choose, the more content capacity you need. For the Start-up program, you need minimal capacity. But if you opt for Mastery, chances are you'll need someone on staff.

"But what if we invest in this person and he leaves?" We get this question on a regular basis.

In our experience, people stay precisely when they see their employer investing in them. After all, they then see something that another employer does not simply offer: valuable training that contributes to their personal growth.

When you start our program, your team must be able to stay in the flow of implementation. This means that not only your content manager, but also your sales team must set aside time for everything involved. Only then can you really put what you've learned into practice.

You need an open mindset where you ask yourself: what can I learn from this and how can I apply this to my situation?

Management must be behind the chosen direction. This does not mean that the entire MT must be convinced from day one - we have seen some clients start small and gradually gain support. But there must be a few key players on the leadership team who are behind the program.

Also read: Why is a culture change needed for They Ask, You Answer?

If you're convinced that your business is so different that you can't learn anything from proven structures and systems, then it gets tricky. For this program, you need an open mindset where you ask yourself: what can I learn from this and how can I apply it to my situation?

Often we hear from companies that it's not the right time. They are rebranding or relocating and give that as the reason why it is not the right time to get in.

Sometimes these are legitimate reasons - if your company is being sold, for example, or if a major move impacts your entire organization. But often it's also a chicken-and-egg story: if you want to grow harder but keep doing what you've always done, you won't grow harder. Then you just have to invest.

Would you like to start this program, but don't see how you can make the business case? We are happy to think along with you. Schedule a consultation with me or one of my colleagues, and we will discuss your situation with you.

Also read: What is the right time to get started They Ask, You Answer?

If you want to grow harder, but keep doing what you always did, you will not grow harder.

Not ready to get in yet? Then you can prepare in advance:

You can already read the books that underlie our approach, such as StoryBrand and They Ask, You Answer. You can also attend a live StoryBrand workshop at our sister company StoryBrand Netherlands. After two days you will walk out with a BrandScript that you can then implement in your marketing and sales yourself.

With the larger programs, we always have a consultation to see if the program really suits you. We want everyone in the program to get real value out of it. In this meeting we see if you can afford to put in the time and energy. With the smaller programs you can just get in and see if it fits.

Buzzlytics' marketing and sales program can help your business grow tremendously, but only if your organization is ready. You need someone who can fully focus on content, a management team behind it, enough time and capacity for implementation, and a willingness to invest in your people.

If any of these elements are missing, that's no reason to be complacent. Think of it as an opportunity to prepare your organization for the next step. Set concrete goals, start with the basics by reading StoryBrand and They Ask, You Answer, and take the time to build support.

At Buzzlytics, we have helped many companies with their marketing and sales. We know how important it is to get in at the right time. That's why we're always honest when we think you're not ready.

Unsure if this is the right time for your organization? Then schedule a consultation with me or one of my colleagues. We will be happy to see if you are ready for the next step.