You are interested in our marketing and sales program and may have already read about the different levels you can choose from: Start-up, Essentials, Growth and Mastery.

Now you are wondering if it is also possible to follow the program without coaching. Because while coaching can offer many benefits, it is also a hefty investment - both financially and in terms of time and commitment. So you want to know whether you can also achieve good results with just the training, without the coaching component.

Wij hebben het programma zelf ontwikkeld op basis van onze jarenlange ervaring met het coachen en trainen van bedrijven die hun marketing- en salesresultaten willen verbeteren. Ik weet dus precies of het mogelijk is om het programma zonder coaching te volgen en in welke situaties je daarvoor kunt kiezen.

In this article, I'll take you through the differences between the variants with and without coaching. I explain what you get in the programs without coaching, when it's better to choose a program with coaching, and why it's not the chosen level but the degree to which you implement what you've learned that determines your success. By the end of this article, you'll know exactly which variant best suits your current situation, so you can make an informed choice and take full advantage of our marketing and sales program.

In the programs without coaching, you get access to all the training and tools you need to implement your marketing and sales strategy yourself.

Our marketing and sales program consists of four different levels designed to fit the needs of different types of businesses: Start-up, Essentials, Growth and Mastery.

Start-up and Essentials are the variants without coaching, giving you access to training and tools you can use to get started on your own. Growth and Mastery are the variants with coaching, where you get personal guidance in addition to the training and tools.

In the Start-up program (€ 450 ex. VAT per month) you lay the foundation for a successful marketing strategy. You get access to our online platform and follow the 5-step marketing plan from Marketing Made Simple. You can also participate in bi-weekly StoryBrand group calls.

The Essentials program (€750 ex. VAT per month) includes everything you get in the Start-up program, supplemented by weekly office hours, group calls on content and sales, and monthly group calls on website optimization and MarTech.

In the variants with coaching, Growth (€3,250 ex. VAT per month) and Mastery (€7,800 ex. VAT per month), in addition to all the elements mentioned above, you also receive personal coaching in the form of accountability sessions, quarterly planning and direct feedback on your marketing and sales materials.

Read also: Which variant of Buzzlytics' marketing and sales program suits my company?

In the programs without coaching, you get access to all the training and tools you need to implement your marketing and sales strategy on your own. You work within a group of other companies who are going down the same path and can learn from their experiences.

In the Start-up program, you get access to our online platform where all training, templates and recordings are available. The heart of this program consists of five live group calls where we guide you in implementing Marketing Made Simple Simple's 5-step marketing plan. This is a practical marketing program based on the principles of StoryBrand.

The Essentials program builds on this and offers a broader package of training. You get weekly office hours where you can go with all your questions, weekly content group calls for all things content, bi-weekly sales group calls for sales strategies and techniques, and monthly group calls on website optimization and MarTech.

Both programs without coaching include access to our AI tools, which help you do your job faster and better.

A program without coaching can be the right choice in several situations.

The Start-up program is ideal for companies that:

• Want to get started with StoryBrand implementation yourself
• Want to manage this with their own team or their own marketing agency
• Generally have a smaller marketing and sales team
• Want to achieve a large ROI with a minimal budget

The Essentials program is perfect for companies that:

• Be good at incorporating and implementing training
• Have a high degree of accountability and structure within your own team
• See the value of training, but do not (yet) need intensive coaching

Start-up and Essentials are thus especially suitable if you primarily want to improve your current marketing efforts.

A program with coaching is recommended when you want to expand or scale up your current marketing efforts.

A program with coaching is recommended when you want to expand or scale up your current marketing efforts.

The moment you say, I want to start making this bigger, I want to continue investing in this, I want to grow the team, or I want to get more speed and momentum in my work, that's really the time to choose coaching.

The Growth program is ideal for companies that:

• In similar programs have found that they quickly get bogged down with implementation
• Need coaching to monitor progress
• Have the capacity to employ a content manager at least two to three days a week

The Mastery program is the right choice for companies that:

• Have a larger team with multiple marketing and sales specialists
• Deal with more complex internal politics and decision-making processes
• Need sharper accountability and strategic guidance

The effectiveness of any program depends on how well you interpret what you learn. If you implement it more, you get more results. And the same is true here.

The difference between the variants with and without coaching is not so much in the end results you can achieve, but in the speed and depth of implementation. With coaching, we are on top of it from a coaching perspective, which means we can guide you much more so that you implement it fully.

So it is not that the variants with coaching necessarily give more results, but that coaching can produce deeper results. With coaching you can apply the principles learned in multiple contexts, whereas without coaching you may be limited to one specific application.

Coaching also provides you with an external mirror that shows you whether you are on the right track, with the right speed and momentum. This external view is difficult to obtain when you are in the middle of it yourself.

Read also: How do I get the most out of Buzzlytics' marketing and sales program?

An important advantage of our marketing and sales program is its flexibility. You can always upgrade to coaching at a later time if you find you need it.

Signs that coaching may be valuable to you:

• You experience resistance within your own team or organization
• You cannot free up enough time for implementation
• You need personal sparring on specific challenges
• You want to see results faster
• You want to take your marketing efforts to a deeper level

Do you doubt whether you should switch? Then give us a call and we can just spar about it. Together we can see exactly where the difference is, and whether we see that the program isn't working for you, or whether the program isn't working because you need coaching.

This flexibility ensures that you always get just the right amount of support, without being stuck with a program that no longer suits your situation.

You can always start without coaching and upgrade later if you find you need more guidance.

Following our marketing and sales program without coaching is certainly possible and can produce excellent results, provided your organization has the right attributes. The bottom line is not whether or not you have coaching, but the extent to which you implement what you have learned in your organization.

You are faced with a choice: do I go for a program without coaching (Start-up or Essentials) or with coaching (Growth or Mastery)? That choice depends on your current situation. Do you have an existing team that already carries out marketing activities and do you mainly want to optimize them? Then a program without coaching can work perfectly. However, do you want to expand your marketing efforts, grow your team or see results faster? Then coaching is probably a valuable addition.

As a program developer, I have seen both routes work. Some companies implement the principles learned immediately and see quick results without coaching. Other companies actually benefit more from the deeper transformation that coaching enables.

The beauty of our program is its flexibility. You can always start without coaching and upgrade later if you find you need more guidance. Unsure which route is best for you? Then schedule a call with one of our advisors. We will be happy to help you make the right choice for your specific situation. That way you can be assured of an approach that perfectly matches what your business needs to grow right now.