You have completed your StoryBrand implementation with Buzzlytics and have already taken significant steps to improve your website and other marketing materials. Now you're wondering what else you can do to maximize StoryBrand in your business.

First of all: compliments on this mindset! As a StoryBrand facilitator I have guided several companies through the implementation process and I see time and again that companies with this mindset get the best results from StoryBrand. So I'm happy to help you get even more out of StoryBrand.

In this article I will show you the possible next steps after your StoryBrand implementation. You'll learn how to build on each part of the Marketing Made Simple 5-step plan, how to broaden StoryBrand within your organization, and when you should recalibrate your script. After reading this article, you'll have concrete ideas for how to get the most out of StoryBrand.

A StoryBrand implementation is never finished.

A common misconception I encounter among companies that have just completed a StoryBrand implementation is that they think they are now "done." They have formulated their marketing message, updated their website, developed some marketing materials and consider the project complete.

But in reality, a StoryBrand implementation is never finished. It's an ongoing process. As we explain during the implementation, we make an initial start where you see all the facets once, but after that you can keep using and refining it endlessly.

This applies to each of the five components of the Marketing Made Simple roadmap:

1. Your one-liner
2. Website wireframes
3. Lead generator
4. Sales emails
5. Nurture emails

All these components can be developed even further after the initial implementation. Here are some ideas to do so.

You developed your one-liner during the StoryBrand implementation and probably already implemented it in your email signature, on your website, in offers and a few more places. But there are so many more possibilities!

For example, you can develop a different one-liner for certain markets or target groups. Are you organizing an event or a trade show? Create a specific one-liner for that target group. Do you have clients who could use your services or products more? Develop a one-liner that specifically targets existing clients.

Plus, you can use your one-liner consistently throughout all your marketing assets. Make sure everyone in your organization knows this short pitch and uses it in conversations with potential customers.

During the StoryBrand implementation wireframes were created for your homepage and several other pages on your website. But most organizations still have homework to do after that.

You can apply the principles of StoryBrand to all pages of your website. Think product pages, service pages, and your about us page and contact page. Each of these pages benefits from a clear message.

If you offer multiple products or services, you can develop your own BrandScript for each of them. This ensures that your message remains consistent, yet tailored to the customer's specific needs and pain points for that particular product.

The lead generation PDF is also a dynamic marketing tool that you can test, adapt and multiply.

For example, develop different lead generators for different target groups or different phases in the customer journey. This way you can better meet the specific needs of potential customers.

A big advantage of multiple lead generators is that you can test which one works best. Try different titles, different content and different design. Analyze which version generates the most downloads and why.

The sales emails you've developed are incredibly versatile. You can use them again and again for different purposes.

Are you launching a new product? Use the same email structure, but adjust the content. The psychological principles behind these emails remain the same, regardless of the product.

Are you organizing a webinar, a trade show or another event? You can reuse the structure of your sales emails for these as well. This saves time and ensures consistency in your communication.

Nurture emails are pre-eminently something you are never done with. There is always room for improvement and expansion.

Develop a long series of nurture emails that guide your potential customers over an extended period of time. This way you stay top-of-mind and build a relationship.

As you collect more data on your leads, you can segment and personalize your nurture emails ever better. This increases the relevance and thus the effectiveness of your emails.

In sales you need to develop the mindset to create a custom script for each customer.

StoryBrand is not just for marketing. You can also apply the framework in other parts of your organization, such as sales and customer support.

The StoryBrand script you developed for marketing can also be a valuable basis for your sales process. But there are some differences.

In marketing, you use one script for your general ideal customer. But in practice, every customer is unique. In sales you need to develop the mindset to create a custom script for each customer. Everyone has a different perspective and a different trigger that makes them step into your story.

It is important that marketing and sales speak the same language. By applying StoryBrand in both marketing and sales you create a consistent experience for your customer, from the first introduction to the final sales meeting.

For sales, a simplified version of the StoryBrand script is available, more specific to the needs of sales people.

This framework consists of six elements:

1. The customer's problem
2. Your product as a solution
3. The plan to get from problem to solution
4. The negative consequences of not taking action
5. The positive results when they do take action
6. A clear call-to-action

This framework can be applied in emails, phone calls, sales pitches and offers. By using these elements consistently, you increase your potential customer's chances of making a purchase.

Your customer support team can also benefit from StoryBrand principles. By training them to use your script, you create a consistent customer experience across the entire customer journey.

When your support team speaks the same language as your marketing and sales team, it strengthens your brand and your message. It makes customers feel understood and trust your company.

By applying StoryBrand in customer support, you can continue to position your customers as the hero even after the purchase, with your company as the guide. This strengthens the relationship and increases the likelihood of repeat purchases and referrals.

As your business grows and evolves, you'll also need to adapt and expand your StoryBrand script.

If you offer multiple products or serve different target audiences, it may make sense to develop a specific script for each.

Each product solves specific problems and may appeal to a different target audience. By creating your own script for each product, you can tailor your message more precisely to the needs of potential customers.

Do you serve different geographical markets or industries? Then it may make sense to develop specific scripts for these as well. The pain points and desires can differ per market, and your script can respond to this.

By creating your own script for each product, you can tailor your message more precisely to the needs of potential customers.

Your StoryBrand script is not a static document. It should grow with your company and the market you operate in.

Small nuances in wording don't always warrant a completely new workshop. For example, if you want to change "socially engaged organizations" to "socially driven organizations," that's a subtle adjustment you can make yourself.

But are you moving from 'bold' to 'efficient'? Then you are entering completely different territory and it is wise to thoroughly recalibrate your script.

A complete recalibration of your script makes sense for:

• An acquisition or merger
• A major change in your business model
• A significant change in your market or target group
• When you notice that your current message no longer resonates

A StoryBrand implementation is never really 'finished'. It is an ongoing process where you constantly refine, expand and deepen. By developing each part of the 5-step plan, expanding StoryBrand within your organization and re-evaluating your script regularly, you will get the most out of your investment.

Your one-liner can be spread even further, your website can be further optimized, you can create and test multiple lead generators, and your email sequences can be expanded. There are also opportunities to apply StoryBrand in your sales and support processes.

As a StoryBrand facilitator, I have seen that companies that continue to develop StoryBrand achieve much better results than those that consider it a one-time project. The organizations that achieve the most success are those that integrate StoryBrand into their daily operations and see it as a continuous improvement process.

At Buzzlytics, our marketing and sales program helps organizations get the most out of their StoryBrand implementation. We offer training and coaching at different levels, so you get exactly the support that fits your stage. Whether you are just starting to implement your StoryBrand message, or are ready for advanced applications - we are happy to help you along your StoryBrand journey.

Wondering which level of our program suits you best? Read our article Which version of the Buzzlytics marketing and sales program is right for my company?