VIP Dinner (Invite Only) with Professor J.J. Peterson

Discover why the world's largest companies choose narrative marketing

You are personally invited to an exclusive evening with Professor J.J. Peterson(StoryBrand USA & Van der Bilt University).

Especially for CEOs and leaders of SME+ & Multinationals (Enterprise Level), a 4-course dinner on Monday evening, March 10, at restaurant Bergpaviljoen Amersfoort (Bib Gourmand award).

During this evening, Prof. J.J. Peterson will present the science behind narrative marketing. Why is this the most effective form of marketing? Why and how do companies such as Ebay, X, Boeing, Berkshire Hathaway, Trek, TOMS and Keller Williams use this form of marketing?

This is a personal invitation and only 10 spots are available.

Have you received a personal invitation? Then reserve your place immediately by checking out on this page.

For € 995 excluding VAT, you can be there.

A unique opportunity for enterprise leaders

This exclusive evening is designed especially for:

  • CEOs and commercial directors of SMEs+ & Multinationals (Enterprise Level)
  • Marketing and sales directors with enterprise-level responsibility

What to expect

In an intimate setting, culinary delights are combined with profound insights. Dr. Peterson shares between courses:

  • The scientific underpinnings of narrative marketing
  • Exclusive cases from global brands
  • Practical applications for enterprise organizations
  • Interactive discussion with peers

Program & practical information

  • Date: Monday, March 10, 2025

  • Program:
    18.00 - Reception with aperitif
    18.30 - Start of dinner with presentations
    22.00 - Closing

  • Location:
    Mountain Pavilion Bistronomique & Bar.
    Utrechtseweg 180
    3818 ES Amersfoort

  • Route: Plan your route here

Your investment

€ 995 excluding VAT per person

About Dr. J.J. Peterson

Dr. J.J. Peterson is an expert in brand strategy and communication who has helped thousands of organizations clarify their message. He is co-author of Marketing Made Simple, the successor to StoryBrand.

Dr. Peterson scientifically substantiated the StoryBrand framework with his dissertation in which he examined the effectiveness of narrative marketing in more than 250 organizations.