The Buzzlytics learning centre
Free articles to improve your marketing and sales and grow your business
November 26, 2024
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Reading time: +/- 5 min
You're considering getting started with StoryBrand, but you're unsure. Does this framework actually fit your organization? You obviously don't want to invest time and money in...
November 14, 2024
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Reading time: +/- 6 min
Andy Crestodina is one of my great heroes in the field of content marketing. I've been following him for years, have his fantastic book Content Chemistry on my bookshelf and I...
October 1, 2024
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Reading time: +/- 8 min
You are interested in implementing They Ask, You Answer (TAYA) within your company, but it is not yet entirely clear to you what the role of the management team in this...
July 18, 2024
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Leusden, July 18, 2024 As of today, marketing and sales training agency Buzzlytics may call itself Europe's first They Ask, You Answer-certified agency. Thanks to an intensive coaching program of...
July 16, 2024
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Are you excited about They Ask, You Answer and would like to start TAYA Mastery, but is the investment too high for you? Then I have good news for...
July 11, 2024
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As a business, you have to do sales and marketing to stay afloat. Most companies agree on that. A lot trickier is the question in...
July 2, 2024
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As a business owner or marketing manager, you're incredibly busy and don't have time to delve extensively into every new marketing and sales method you see by...
June 13, 2024
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A subscription to ChatGPT costs from 20 USD per month and the cost of a full-time content manager is between 3,000 and 4,500 euros per month. Pretty understandable, then, that...
June 11, 2024
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Reading time: +/- 7 min
If you are familiar with They Ask, You Answer, you may have heard its "origin story" before. Here is the story again in brief: during the...
May 28, 2024
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If you landed on this page, you probably typed "Schmidt Communications" into Google. Or you've seen in an email or on social media that our name is...
May 9, 2024
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Many companies looking to hire a content manager run into the question: how do I find someone who has both the right skills and knowledge of my industry? Preferably...
May 2, 2024
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Reading time: +/- 13 min
If you have already read some articles on our website or attended one of our lunch and learns, you probably already know that we recommend that you...
April 30, 2024
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Reading time: +/- 11 min
You are interested in TAYA Mastery or even already decided that you want to start with it. But there is one more thing on your mind: you are now using...
April 25, 2024
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Reading time: +/- 10 min
You have decided to invest in your growth and you know that a lot has to be done in terms of marketing. Up until now, you've had your marketing completely...
April 17, 2024
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You've read They Ask, You Answer by Marcus Sheridan and/or attended one of our Lunch & Learns and got all excited about They Ask, You Answer. You...
April 15, 2024
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One of the first things we ask you to do when you start our TAYA Mastery program is to hire a content manager who will be responsible for the...
April 12, 2024
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Reading time: +/- 11 min
Whether you call it content marketing, inbound marketing, or business blogging, the challenge for many businesses remains the same: what should you write about? Valuable content can help your business...
April 10, 2024
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At Buzzlytics, we offer both StoryBrand and They Ask, You Answer processes. These are both proven frameworks that have already helped hundreds of companies around the world. But why fill...
March 29, 2024
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Reading time: +/- 6 min
As you begin your They Ask, You Answer journey, hiring a content manager can be quite exciting. This person will be the centerpiece of your content marketing efforts, so you know...
March 25, 2024
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Reading time: +/- 7 min
Many companies completely miss the mark in their approach to blogging. They often see their blog as a place where they can post the occasional announcement and...
March 22, 2024
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In modern B2B sales, no two sales processes run exactly the same way. At Buzzlytics, however, we have designed our sales process to be efficient, unified and informative for...
March 18, 2024
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The role of a CEO can vary widely depending on the size of the company. In a very small company, the CEO may also be the head Marketing or the...
March 8, 2024
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Reading time: +/- 8 min
Many companies, after learning about They Ask, You Answer, want to get started right away. It is true that thousands of companies around the world have used this method to improve their...
March 4, 2024
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Reading time: +/- 9 min
Are you not getting enough quality leads through your website? Are you frustrated because you are investing a lot of time and money in marketing without clear results? And don't know what you...