The Buzzlytics learning centre
Free articles to improve your marketing and sales and grow your business
November 26, 2024
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Reading time: +/- 5 min
You're considering getting started with StoryBrand, but you're unsure. Does this framework actually fit your organization? You obviously don't want to invest time and money in...
November 14, 2024
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Reading time: +/- 6 min
Andy Crestodina is one of my great heroes in the field of content marketing. I've been following him for years, have his fantastic book Content Chemistry on my bookshelf and I...
October 10, 2024
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Reading time: +/- 11 min
You've just started as TAYA content manager and now you're faced with a challenge you might feel a little uncomfortable with: writing your first review. All kinds of questions...
October 8, 2024
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Reading time: +/- 6 min
If you have just started They Ask, You Answer, it can be quite exciting to write your first issues article. Especially if you're used to talking about the benefits...
October 3, 2024
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Reading time: +/- 6 min
You've just started as a content manager and have been asked to write a cost article. Or maybe you're already an experienced content manager, but are going for...
September 24, 2024
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Reading time: +/- 5 min
"We don't need marketing, our customers come to us by word of mouth." Sound familiar? As a business owner, you're busy enough, and when business is good,...
September 19, 2024
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Reading time: +/- 7 min
As a content manager, you have a mission: to create valuable content that appeals to your target audience and generates leads. But you keep running into the same problem. Your sales colleagues, who deal daily with potential...
Aug. 20, 2024
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Reading time: +/- 7 min
As a TAYA content manager, you can occasionally feel quite overwhelmed by all the tasks on your plate. You have to plan, write, edit, publish and analyze your content. ...
August 8, 2024
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Reading time: +/- 8 min
Do you sometimes feel overwhelmed by the sheer volume of content you have to produce as a TAYA content manager? Three blogs a week, social media posts, newsletters, new web pages, premium content ... it...
Aug. 6, 2024
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Reading time: +/- 6 min
At Buzzlytics, we often see that companies who turn to a marketing agency because they want to improve their results are almost by default advised to have a new website built. ...
July 16, 2024
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Reading time: +/- 5 min
Are you excited about They Ask, You Answer and would like to start TAYA Mastery, but is the investment too high for you? Then I have good news for...
July 11, 2024
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Reading time: +/- 7 min
As a business, you have to do sales and marketing to stay afloat. Most companies agree on that. A lot trickier is the question in...
June 27, 2024
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Reading time: +/- 8 min
As a brand new TAYA content manager, you have been tasked with writing an article comparing two or more products or services You are familiar with the...
June 25, 2024
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Reading time: +/- 12 min
As a business owner starting out with They Ask, You Answer, you face a tough choice: should you invest in an in-house content manager or is it better to outsource your content from.. .
June 13, 2024
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Reading time: +/- 5 min
A subscription to ChatGPT costs from 20 USD per month and the cost of a full-time content manager is between 3,000 and 4,500 euros per month. Pretty understandable, then, that...
June 6, 2024
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Reading time: +/- 10 min
In a previous life, I worked at a heat pump supplier. I was already familiar with the They Ask, You Answer philosophy, so we published articles on our website in which we gave an honest...
June 4, 2024
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Reading time: +/- 8 min
As a They Ask, You Answer content manager, you have a tough job. You're often the only one in the company dealing with content, and it's your job to make sure...
May 28, 2024
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Reading time: +/- 7 min
If you landed on this page, you probably typed "Schmidt Communications" into Google. Or you've seen in an email or on social media that our name is...
May 21, 2024
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Reading time: +/- 17 min
Writing a good blog can be quite intimidating. Especially if you have little experience with this or have not yet developed an established process for it. You want to create a valuable...
May 9, 2024
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Reading time: +/- 6 min
Many companies looking to hire a content manager run into the question: how do I find someone who has both the right skills and knowledge of my industry? Preferably...
May 2, 2024
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Reading time: +/- 13 min
If you have already read some articles on our website or attended one of our lunch and learns, you probably already know that we recommend that you...
April 30, 2024
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Reading time: +/- 11 min
You are interested in TAYA Mastery or even already decided that you want to start with it. But there is one more thing on your mind: you are now using...
April 25, 2024
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Reading time: +/- 10 min
You have decided to invest in your growth and you know that a lot has to be done in terms of marketing. Up until now, you've had your marketing completely...
April 17, 2024
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Reading time: +/- 8 min
You've read They Ask, You Answer by Marcus Sheridan and/or attended one of our Lunch & Learns and got all excited about They Ask, You Answer. You...
April 15, 2024
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Reading time: +/- 7 min
One of the first things we ask you to do when you start our TAYA Mastery program is to hire a content manager who will be responsible for the...
April 12, 2024
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Reading time: +/- 11 min
Whether you call it content marketing, inbound marketing, or business blogging, the challenge for many businesses remains the same: what should you write about? Valuable content can help your business...
March 25, 2024
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Reading time: +/- 7 min
Many companies completely miss the mark in their approach to blogging. They often see their blog as a place where they can post the occasional announcement and...