The Buzzlytics learning centre
Free articles to improve your marketing and sales and grow your business
June 25, 2025
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Reading time: +/- 11 min
You’re a business owner or a marketing and sales manager, and you’re considering bringing your marketing and sales in-house. Perhaps you’re currently working with external agencies or freelancers, but you’re wondering ...
June 23, 2025
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Reading time: +/- 8 min
You've been investing in marketing and sales for years, but the results keep falling short. Maybe you're a business owner struggling with an unpredictable flow of leads. Or a...
June 13, 2025
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Reading time: +/- 12 min
You’re about to get started with our marketing and sales program, or you’ve just started it. The vision is clear, the team is motivated, and ...
What should you do if your marketing and sales team isn't putting what you've learned into practice?
June 11, 2025
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Reading time: +/- 10 min
You've invested in training for your team several times in the past, but despite the enthusiasm during and shortly after training, you repeatedly find that...
June 2, 2025
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Reading time: +/- 12 min
As a business owner or marketing manager, you've probably taken or had your team take various marketing training courses. Perhaps you've invested in online courses, workshops or even a full...
May 30, 2025
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Reading time: +/- 12 min
Implementing a good marketing strategy is a challenge for many companies. While methodologies such as Endless Customers (formerly They Ask, You Answer) or StoryBrand provide a clear framework, the practical implementation...
May 28, 2025
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Reading time: +/- 12 min
According to recent data from research and consulting firm Gartner, the average buyer is already more than 80% through the purchasing process before contacting sales. Even more telling is that ...
May 26, 2025
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Reading time: +/- 9 min
You’re enrolled in our marketing and sales program, which means you also have access to the weekly Office Hours. But so far, you haven’t been taking advantage of them—or at least not very often. Maybe ...
May 23, 2025
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Reading time: +/- 12 min
You’ve read the book StoryBrand or attended a webinar, are enthusiastic about the method, and are considering implementing it in your business. With this new approach, you hope to ...
May 21, 2025
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Reading time: +/- 7 min
"In many organizations, marketing still dangles at the bottom of the priority list. A dangerous misconception," says Marcus Sheridan. If these words from Marcus Sheridan, founder of Endless Customers (formerly They Ask,...
May 14, 2025
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Reading time: +/- 9 min
You’ve completed your StoryBrand implementation with Buzzlytics and have already made significant strides in improving your website and other marketing materials. Now you’re wondering what else you can do ...
May 12, 2025
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Reading time: +/- 13 min
You’re the owner or marketing and sales manager of an SME and are taking a critical look at your current marketing and sales activities. The results of outsourcing are disappointing, costs are rising, and ...
May 2, 2025
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Reading time: +/- 8 min
You've been investing in marketing and sales for years, but the results keep falling short. Maybe you're a business owner struggling with an unpredictable flow of leads. Or a...
April 29, 2025
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Reading time: +/- 10 min
You’re considering joining our marketing and sales program. This will cost you between 450 euros (Start-up Program) and 7,800 euros (Mastery Program) per month, but will that also ...
April 10, 2025
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Reading time: +/- 9 min
You've just started our marketing and sales program and are wondering which trainings are really relevant to you and your team. With five different types of training...
April 8, 2025
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Reading time: +/- 11 min
You're excited about our marketing and sales program and have decided you're serious about it. Whether you have yet to start, are just getting started...
March 27, 2025
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Reading time: +/- 7 min
You’ve decided to bring your marketing and sales in-house. It’s a logical choice: you want more control over your marketing and sales activities, to cut costs, and maybe you have ...
March 25, 2025
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Reading time: +/- 5 min
You are convinced of Endless Customers (formerly They Ask, You Answer) and want to implement this methodology in your company. But then you face a challenge: which implementation program do you choose...
March 6, 2025
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Reading time: +/- 10 min
You’ve decided to invest in your growth, and you know there’s a lot to be done in the areas of marketing and sales. So far, you’ve handled these activities ...
March 4, 2025
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Reading time: +/- 7 min
You're convinced that your company needs to do more with marketing and sales, but you're still unsure about the best approach. After considering several options, think...
February 25, 2025
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Reading time: +/- 6 min
You are a business owner or marketing manager and may be interested in Buzzlytics' marketing and sales program. You have already worked with outside agencies and due to disappointing results are...
February 20, 2025
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Reading time: +/- 8 min
You are interested in our marketing and sales program and are exploring the different levels: Start-up, Essentials, Growth and Mastery. You are wondering what your...
February 18, 2025
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Reading time: +/- 12 min
Are you about to create your first product or service fit video and finding it a bit exciting? You're not alone - for many...
February 13, 2025
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Reading time: +/- 7 min
The time has come: your first customer journey video is on the horizon! You've already made other Selling 7 videos but the customer journey video is new to you. Understandably...
February 11, 2025
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Reading time: +/- 6 min
You've just learned about landing page videos and are excited to get started with them. As a videographer, you know that video is a powerful medium to build trust...
February 4, 2025
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Reading time: +/- 6 min
You've read StoryBrand and are excited about the methodology. The theory sounds logical and the examples are clear. Maybe you've even already attended a workshop and created a BrandScript...
Jan. 30, 2025
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Reading time: +/- 10 min
You have just started in our marketing and sales program and are facing a new challenge: creating your first "Claims we make" video as part of the Selling 7.. ..
Jan. 28, 2025
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Reading time: +/- 10 min
You have just started our marketing and sales program and as part of it you need to start producing Selling 7 videos. One of the videos you need to produce is a...
[Selling 7] How do you create an effective 80% video that speeds up your sales process? (+ examples)
Jan. 24, 2025
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Reading time: +/- 8 min
If this is your first time as a videographer to shoot an 80% video, it is quite understandable if you find it a bit exciting. You've probably seen this type of video...
January 21, 2025
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Reading time: +/- 6 min
As a videographer, you have been tasked with making bio-videos of your colleagues. An exciting challenge, because although you are used to working with the camera, his...
January 16, 2025
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Reading time: +/- 6 min
You've joined our Mastery program with your organization and are going to participate in our HubSpot training from your position. Chances are you're curious about what to expect from this.. ..
Jan. 14, 2025
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Reading time: +/- 5 min
Are you already familiar with StoryBrand and Endless Customers and now wondering where best to start within your organization? Then this article is...
January 7, 2025
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Reading time: +/- 8 min
You just started TAYA Mastery and now, as part of that, you have to start creating 1-on-1 videos for your prospects. Pretty exciting, because although you may have years of experience...
January 2, 2025
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Reading time: +/- 17 min
As a business owner or marketing manager, you know how crucial it is to choose the right marketing strategy. You read about demand generation (demand gen) on LinkedIn, you already work with it,...
December 26, 2024
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Reading time: +/- 6 min
Your organization is about to launch or has just begun its marketing and sales program and you as a sales professional are expected to participate in...
December 3, 2024
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Reading time: +/- 8 min
You want to use video in your sales process and for this you are hesitating between Vidyard and Loom. Vidyard is often recommended for sales teams, but Loom is cheaper. You therefore ask yourself...
November 12, 2024
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Reading time: +/- 6 min
Many people wonder if e-mail marketing is still a good way to reach their customers in 2024. Wouldn't it be much better to invest in your presence on...
November 7, 2024
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Reading time: +/- 8 min
If you have read the book StoryBrand, you are already familiar with the concept BrandScript. This is a powerful tool that helps you write your marketing message according to the 7-part...
November 5, 2024
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Reading time: +/- 7 min
When someone asks you what you do, you have a chance to leave a lasting impression with potential clients. But instead, we often give uninteresting...
October 31, 2024
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Reading time: +/- 10 min
As a content manager, you are responsible for creating content that needs sales. But how do you know what questions to answer in your content? You can make your own...
October 22, 2024
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Reading time: +/- 5 min
Do you ever feel like your marketing isn't really working? That you're spending money on a Web site that doesn't produce much? Or that you're seeing leads dry up without...
October 15, 2024
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Reading time: +/- 8 min
You have a great product or service, but you find that your message is not getting through to your target audience. Your website attracts few visitors Your social media posts are getting...
September 12, 2024
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Reading time: +/- 16 min
You've read Endless Customers (formerly They Ask, You Answer) and are excited to get started. You make a list of tasks: a few weekly...
September 10, 2024
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Reading time: +/- 8 min
You've discovered Endless Customers (formerly They Ask, You Answer) and are excited about the possibilities this framework offers for your business. You're considering getting help with...
Aug. 22, 2024
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Reading time: +/- 7 min
For (potential) customers who knock on our door, it is sometimes not entirely clear how exactly we can help them with HubSpot. Understandable, because we do provide HubSpot coaching and training as...
August 15, 2024
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Reading time: +/- 5 min
As a business owner, you know how valuable business coaching can be. You’re already working with a business coach, and it’s been very beneficial for you. However, you’re also excited about ...
June 20, 2024
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Reading time: +/- 5 min
You’ve read the book *Endless Customers* (formerly They Ask, You Answer) or attended a lunch & learn, and now you’re really excited: you guys should do this too ...
June 18, 2024
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Reading time: +/- 9 min
You’ve attended our Lunch & Learn session or read Marcus Sheridan’s book, and you’re excited about *Endless Customers* (formerly They Ask, You Answer). You can totally picture it...
May 30, 2024
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Reading time: +/- 8 min
Trendy, English-language terms are everywhere in the world of marketing: inbound marketing, content marketing, demand generation… and now Endless Customers (formerly They Ask, You Answer) has joined the mix as well ...
May 23, 2024
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Reading time: +/- 12 min
When you first hear about Endless Customers (EC) (formerly They Ask, You Answer), you might wonder if this approach is right for your business. ...
May 16, 2024
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Reading time: +/- 10 min
You’re excited about Endless Customers and have decided you want to get serious about it. One of the first things you need to do is ...
May 7, 2024
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Reading time: +/- 7 min
You are considering signing up for our marketing and sales program and have read or heard that we recommend using HubSpot for best results. You have your...
April 23, 2024
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Reading time: +/- 10 min
One of the complaints we hear most often about content marketing is that it takes so long to see results. You write a useful article, hit publish...
March 20, 2024
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Reading time: +/- 4 min
When you get started with Buzzlytics’ marketing and sales program, you’ll need marketing automation software and a CRM to gain insight into your sales and marketing efforts. Certain ...
March 6, 2024
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Reading time: +/- 7 min
In today’s business world, there’s so much focus on short-term successes (will we meet our goals for this month? For this quarter?) that it can be quite nerve-wracking to get started ...


























































