The Buzzlytics learning centre
Free articles to improve your marketing and sales and grow your business
June 25, 2025
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Reading time: +/- 11 min
You are a business owner or marketing and sales manager and are considering bringing your marketing and sales in-house. Perhaps you work with outside agencies or freelancers now, but you're asking...
June 23, 2025
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Reading time: +/- 8 min
You've been investing in marketing and sales for years, but the results keep falling short. Maybe you're a business owner struggling with an unpredictable flow of leads. Or a marketing. ..
June 13, 2025
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Reading time: +/- 12 min
You are about to start, or have just started, our marketing and sales program. The vision is clear, the team is motivated, and...
What should you do if your marketing and sales team isn't putting what you've learned into practice?
June 11, 2025
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Reading time: +/- 10 min
You've invested in training for your team several times in the past, but despite the enthusiasm during and shortly after training, you repeatedly find that your...
June 2, 2025
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Reading time: +/- 12 min
As a business owner or marketing manager, you've probably taken or had your team take various marketing training courses. Perhaps you've invested in online courses, workshops or even a full training program. ...
May 30, 2025
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Reading time: +/- 12 min
Implementing a good marketing strategy is a challenge for many companies. Methodologies such as They Ask, You Answer or StoryBrand may provide a clear framework, but practical implementation often remains...
May 28, 2025
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Reading time: +/- 12 min
According to recent data from research and consulting firm Gartner, the average buyer is already more than 80% through the buying process before contacting sales. Even more telling is that...
May 26, 2025
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Reading time: +/- 9 min
You are in our marketing and sales program and therefore have access to the weekly Office Hours. But until now, you have been taking little or no advantage of this. Perhaps...
May 23, 2025
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Reading time: +/- 12 min
You've read the book StoryBrand or attended a webinar, are excited about the method and are considering implementing it in your business. With this new approach, you hope to improve your...
May 21, 2025
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Reading time: +/- 7 min
"In many organizations, marketing still dangles at the bottom of the priority list. A dangerous misconception," says Marcus Sheridan. If these words from Marcus Sheridan, founder of They Ask, You Answer, strike your...
May 14, 2025
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Reading time: +/- 9 min
You've completed your StoryBrand implementation with Buzzlytics and have already taken significant steps to improve your website and other marketing materials. Now you're wondering what else you can...
May 12, 2025
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Reading time: +/- 13 min
You are the owner or marketing and sales manager of an SME company and are taking a critical look at your current marketing and sales activities. Outsourcing results are disappointing, costs are rising and...
May 9, 2025
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Reading time: +/- 8 min
You're interested in our marketing and sales program and may have already read about the different levels you can choose from: Start-up, Essentials, Growth and Mastery.. ..
May 2, 2025
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Reading time: +/- 8 min
You've been investing in marketing and sales for years, but the results keep falling short. Maybe you're a business owner struggling with an unpredictable flow of leads. Or a...
April 29, 2025
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Reading time: +/- 10 min
You are considering joining our marketing and sales program. This will cost you between 450 euros (Start-up program) and 7,800 euros (Mastery program) per month, but does this mean you are...
April 10, 2025
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Reading time: +/- 9 min
You've just started our marketing and sales program and are wondering which trainings are really relevant to you and your team. With five different types of training and...
April 8, 2025
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Reading time: +/- 11 min
You're excited about our marketing and sales program and have decided you're serious about it. Whether you have yet to start, are just getting started or...
March 27, 2025
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Reading time: +/- 7 min
You've decided to bring your marketing and sales in-house. A logical choice: you want more control over your marketing and sales activities, cost savings and perhaps you have...
March 25, 2025
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Reading time: +/- 5 min
You are convinced of They Ask, You Answer (TAYA) and want to implement this methodology in your business. But then you face a challenge: which implementation program do you choose? You...
March 11, 2025
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Reading time: +/- 9 min
You're excited about StoryBrand and want to implement this methodology in your business. Now you are faced with a choice: do you go for a full StoryBrand implementation or do you opt for...
March 6, 2025
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Reading time: +/- 10 min
You've decided to invest in your growth and you know that a lot needs to be done in the areas of marketing and sales. Until now, you have been managing these activities...
March 4, 2025
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Reading time: +/- 7 min
You're convinced that your company needs to do more with marketing and sales, but you're still unsure about the best approach. After considering several options, you think...
February 25, 2025
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Reading time: +/- 6 min
You are a business owner or marketing manager and may be interested in Buzzlytics' marketing and sales program. You have already worked with outside agencies and due to disappointing results are...
February 20, 2025
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Reading time: +/- 8 min
You are interested in our marketing and sales program and are exploring the different levels: Start-up, Essentials, Growth and Mastery. You are wondering what your...
February 18, 2025
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Reading time: +/- 12 min
Are you about to create your first product or service fit video and finding it a bit exciting? You're not alone - for many...
February 13, 2025
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Reading time: +/- 7 min
The time has come: your first customer journey video is on the horizon! You've already made other Selling 7 videos but the customer journey video is new to you. Understandably so...
February 11, 2025
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Reading time: +/- 6 min
You've just learned about landing page videos and are excited to get started with them. As a videographer, you know that video is a powerful medium to build trust...
February 4, 2025
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Reading time: +/- 6 min
You've read StoryBrand and are excited about the methodology. The theory sounds logical and the examples are clear. Maybe you've even already attended a workshop and created a BrandScript...
January 30, 2025
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Reading time: +/- 10 min
You have just started in our marketing and sales program and are facing a new challenge: creating your first "Claims we make" video (Claims we make video in the...
January 28, 2025
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Reading time: +/- 10 min
You have just started our marketing and sales program and as part of it you need to start producing Selling 7 videos. One of the videos you need to produce is a...
[Selling 7] How do you create an effective 80% video that speeds up your sales process? (+ examples)
January 24, 2025
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Reading time: +/- 8 min
If this is your first time as a videographer to shoot an 80% video, it is quite understandable if you find it a bit exciting. You've probably seen this type of video...
January 21, 2025
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Reading time: +/- 6 min
As a videographer, you have been tasked with making bio-videos of your colleagues. An exciting challenge, because although you are used to working with the camera, his...
January 16, 2025
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Reading time: +/- 6 min
You've joined our Mastery program with your organization and are going to participate in our HubSpot training from your position. Chances are you're curious about what to expect from this.. ..
January 14, 2025
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Reading time: +/- 5 min
Are you already familiar with StoryBrand and They Ask, You Answer (TAYA) and now wondering where best to start within your organization? Then...
January 7, 2025
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Reading time: +/- 8 min
You just started TAYA Mastery and now, as part of that, you have to start creating 1-on-1 videos for your prospects. Pretty exciting, because although you may have years of experience...
January 2, 2025
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Reading time: +/- 17 min
As a business owner or marketing manager, you know how crucial it is to choose the right marketing strategy. You read about demand generation (demand gen) on LinkedIn, you already work there...
December 26, 2024
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Reading time: +/- 6 min
Your organization is about to start or has just started the TAYA Mastery program and you as a sales professional are expected to participate in the...
December 3, 2024
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Reading time: +/- 8 min
You want to use video in your sales process and for this you are hesitating between Vidyard and Loom. Vidyard is often recommended for sales teams, but Loom is cheaper. You therefore ask yourself...
November 12, 2024
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Reading time: +/- 6 min
Many people wonder if e-mail marketing is still a good way to reach their customers in 2024. Wouldn't it be much better to invest in your presence on...
November 7, 2024
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Reading time: +/- 8 min
If you have read the book StoryBrand, you are already familiar with the concept BrandScript. This is a powerful tool that helps you write your marketing message according to the 7-part...
November 5, 2024
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Reading time: +/- 7 min
When someone asks you what you do, you have a chance to leave a lasting impression with potential clients. But instead, we often give uninteresting...
October 31, 2024
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Reading time: +/- 10 min
As a content manager, you are responsible for creating content that needs sales. But how do you know what questions to answer in your content? You can make your own...
October 22, 2024
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Reading time: +/- 5 min
Do you ever feel like your marketing isn't really working? That you're spending money on a Web site that doesn't produce much? Or that you're seeing leads dry up without...
October 15, 2024
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Reading time: +/- 8 min
You have a great product or service, but you find that your message is not getting through to your target audience. Your website attracts few visitors Your social media posts are getting...
September 26, 2024
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Reading time: +/- 7 min
You are considering participating in our AI workshop, but wonder if it is the right choice for you. Do you have enough basic knowledge to join...
September 12, 2024
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Reading time: +/- 16 min
You've read They Ask, You Answer and are excited to get started. You make a list of tasks: write a few articles weekly, make some videos,...
September 10, 2024
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Reading time: +/- 8 min
You've discovered They Ask, You Answer (TAYA) and are excited about the possibilities this framework offers for your business. You are considering enlisting help to implement...
Aug. 22, 2024
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Reading time: +/- 7 min
For (potential) customers who knock on our door, it is sometimes not entirely clear how exactly we can help them with HubSpot. Understandable, because we do provide HubSpot coaching and training as...
August 15, 2024
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Reading time: +/- 5 min
As a business owner, you know how valuable business coaching can be. You already work with a business coach and it has already paid off handsomely for you. However, you are also excited...
June 20, 2024
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Reading time: +/- 5 min
You've read the book They Ask, You Answer or attended a lunch & learn and now you're raving: you need to start doing this within your...
June 18, 2024
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Reading time: +/- 9 min
You attended our Lunch & Learn or read Marcus Sheridan's book and are excited about They Ask, You Answer (TAYA). You can totally see how this...
May 30, 2024
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Reading time: +/- 8 min
The trendy, English-language terms fly around your ears in marketing land: inbound marketing, content marketing, demand generation ... and then They Ask, You Answer comes along. Not so...
May 23, 2024
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Reading time: +/- 12 min
When you first hear about They Ask, You Answer (TAYA), you may wonder if this approach is right for your business. The successful examples...
May 16, 2024
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Reading time: +/- 11 min
You're excited about They Ask, You Answer and have decided you're serious about this. One of the first things you then have to do...
May 7, 2024
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Reading time: +/- 7 min
You are considering signing up for our marketing and sales program and have read or heard that we recommend using HubSpot for best results. You have your...
April 23, 2024
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Reading time: +/- 10 min
One of the complaints we hear most often about content marketing is that it takes so long to see results. You write a useful article, hit publish...
March 20, 2024
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Reading time: +/- 4 min
When you start with Buzzlytics' marketing and sales program, you need marketing automation software and a CRM to gain insight into your sales and marketing efforts. Certain...
March 6, 2024
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Reading time: +/- 7 min
In modern business, there is so much focus on short-term successes (will we meet our goals for this month? For this quarter?) that it can be quite exciting to meet the...