The Buzzlytics learning centre

You're a business owner or marketing/sales manager and you've heard about Scorecard Marketing. Perhaps you're curious to know exactly what it entails and whether it would be right for your company...

You want to improve your marketing and sales, but are hesitating between a strategic co-creation from Buzzlytics and a StoryBrand Private Workshop from our sister company StoryBrand Netherlands. Both options sound promising, but...

You are a business owner or marketing and sales manager and are considering bringing your marketing and sales in-house. Perhaps you work with outside agencies or freelancers now, but you're asking...

You've been investing in marketing and sales for years, but the results keep falling short. Maybe you're a business owner struggling with an unpredictable flow of leads. Or a marketing. ..

You are about to start, or have just started, our marketing and sales program. The vision is clear, the team is motivated, and...

You've invested in training for your team several times in the past, but despite the enthusiasm during and shortly after training, you repeatedly find that your...

As a business owner or marketing manager, you've probably taken or had your team take various marketing training courses. Perhaps you've invested in online courses, workshops or even a full training program. ...

Implementing a good marketing strategy is a challenge for many companies. Methodologies such as They Ask, You Answer or StoryBrand may provide a clear framework, but practical implementation often remains...

According to recent data from research and consulting firm Gartner, the average buyer is already more than 80% through the buying process before contacting sales. Even more telling is that...

You are in our marketing and sales program and therefore have access to the weekly Office Hours. But until now, you have been taking little or no advantage of this. Perhaps...

You've read the book StoryBrand or attended a webinar, are excited about the method and are considering implementing it in your business. With this new approach, you hope to improve your...

"In many organizations, marketing still dangles at the bottom of the priority list. A dangerous misconception," says Marcus Sheridan. If these words from Marcus Sheridan, founder of They Ask, You Answer, strike your...

You've completed your StoryBrand implementation with Buzzlytics and have already taken significant steps to improve your website and other marketing materials. Now you're wondering what else you can...

You are the owner or marketing and sales manager of an SME company and are taking a critical look at your current marketing and sales activities. Outsourcing results are disappointing, costs are rising and...

As a professional in marketing or sales, you're probably overwhelmed by the vast array of AI tools available. Every week there seems to be a new tool that promises to bring you...

You've written, if you do say so yourself, an excellent article, covered all the important points, and now you just need to write a conclusion. Surely that feels every...

You've been investing in marketing and sales for years, but the results keep falling short. Maybe you're a business owner struggling with an unpredictable flow of leads. Or a...

You are considering joining our marketing and sales program. This will cost you between 450 euros (Start-up program) and 7,800 euros (Mastery program) per month, but does this mean you are...

This situation is probably familiar to you: you need a certain product or service and after a round of googling you found a website of a company...

You're in our marketing and sales program and are working on your first article. The topic is good, you've filled out a content compass, you've picked up good input from...

You've invested in a StoryBrand private workshop from our sister company StoryBrand Netherlands and are excited about the clear message you've developed. But now you're faced with the...

You've just started our marketing and sales program and are wondering which trainings are really relevant to you and your team. With five different types of training and...

You're excited about our marketing and sales program and have decided you're serious about it. Whether you have yet to start, are just getting started or...

According to Stanford University's AI Index Report 2024, there are now hundreds of thousands of AI tools for a wide variety of tasks. Very understandable, then, if you can't see the forest for the trees...

You've decided to bring your marketing and sales in-house. A logical choice: you want more control over your marketing and sales activities, cost savings and perhaps you have...

You are convinced of They Ask, You Answer (TAYA) and want to implement this methodology in your business. But then you face a challenge: which implementation program do you choose? You...

You've decided to invest in your growth and you know that a lot needs to be done in the areas of marketing and sales. Until now, you have been managing these activities...

You're convinced that your company needs to do more with marketing and sales, but you're still unsure about the best approach. After considering several options, you think...

You are a business owner or marketing manager and may be interested in Buzzlytics' marketing and sales program. You have already worked with outside agencies and due to disappointing results are...

You are interested in our marketing and sales program and are exploring the different levels: Start-up, Essentials, Growth and Mastery. You are wondering what your...

You've read StoryBrand and are excited about the methodology. The theory sounds logical and the examples are clear. Maybe you've even already attended a workshop and created a BrandScript...

You've just started in our marketing and sales program and are facing a new challenge: creating your first "Claims we make" video as part of the Selling 7. Probably...

You have just started our marketing and sales program and as part of it you need to start producing Selling 7 videos. One of the videos you need to produce is a...

If this is your first time as a videographer to shoot an 80% video, it is quite understandable if you find it a bit exciting. You've probably seen this type of video...

As a videographer, you have been tasked with making bio-videos of your colleagues. An exciting challenge, because although you are used to working with the camera, his...

You've joined our Mastery program with your organization and are going to participate in our HubSpot training from your position. Chances are you're curious about what to expect from this.. ..

Are you already familiar with StoryBrand and They Ask, You Answer (TAYA) and now wondering where best to start within your organization? Then...

You've read StoryBrand (and perhaps its successor Marketing Made Simple. The method appeals to you and you would like to use it in your business. But...

You just started TAYA Mastery and now, as part of that, you have to start creating 1-on-1 videos for your prospects. Pretty exciting, because although you may have years of experience...

As a business owner or marketing manager, you know how crucial it is to choose the right marketing strategy. You read about demand generation (demand gen) on LinkedIn, you already work there...

You've had a great conversation with a potential client. He's excited, you're excited - this has to be him! In good spirits you send the offer, but...

You have studied StoryBrand and are now considering implementing this method in your marketing yourself. But before you invest time and money, you obviously want to...

You want to use video in your sales process and for this you are hesitating between Vidyard and Loom. Vidyard is often recommended for sales teams, but Loom is cheaper. You therefore ask yourself...

You're considering getting started with StoryBrand, but you're unsure. Does this framework actually fit your organization? You obviously don't want to invest time and money in...

Andy Crestodina is one of my great heroes in the field of content marketing. I have been following him for years, have his fantastic book Content Chemistry on my bookshelf and...

Many people wonder if e-mail marketing is still a good way to reach their customers in 2024. Wouldn't it be much better to invest in your presence on...

If you have read the book StoryBrand, you are already familiar with the concept BrandScript. This is a powerful tool that helps you write your marketing message according to the 7-part...

When someone asks you what you do, you have a chance to leave a lasting impression with potential clients. But instead, we often give uninteresting...

You have a great product or service, but you find that your message is not getting through to your target audience. Your website attracts few visitors Your social media posts are getting...

You are interested in implementing Endless Customers (formerly They Ask, You Answer) within your company, but it is not yet entirely clear to you what the role of the management team...

"We don't need marketing, our customers come to us by word of mouth." Sound familiar? As a business owner, you're busy enough, and when business is good,...

You've read Endless Customers (formerly They Ask, You Answer) and are excited to get started. You make a list of tasks: weekly a few articles...

You've discovered Endless Customers (EC) (formerly They Ask, You Answer) and are excited about the possibilities this framework offers for your business. You're considering enlisting help...

You have started using video within your company and you have been asked to appear in front of the camera as well. You are not used to this and therefore you find it...

For (potential) customers who knock on our door, it is sometimes not entirely clear how exactly we can help them with HubSpot. Understandable, because we do provide HubSpot coaching and training as part...

As a business owner, you know how valuable business coaching can be. You already work with a business coach and it has already paid off handsomely for you. However, you're also excited about...

As of September 2024, you can also join Buzzlytics for TAYA Group Mastery. This is a group variant of our successful 1-on-1 TAYA Mastery program. with which we also offer smaller SMEs with...

At Buzzlytics, we often see that companies who turn to a marketing agency because they want to improve their results are almost by default advised to have a new website built. ...

Did you know that only 7% of the effectiveness of a message is determined by the words you speak? 38% is determined by your tone, intonation and volume and 55%...

You are excited about They Ask, You Answer and would like to invest in a next step. You have seen that we offer both a TAYA workshop and a TAYA Mastery track and ask...

You only have to open any website or social media app and it's obvious: video is booming. YouTube has even become the second largest...

Leusden, July 18, 2024 As of today, marketing and sales training agency Buzzlytics may call itself Europe's first They Ask, You Answer-certified agency. Thanks to an intensive coaching program of...

As a business, you have to do sales and marketing to stay afloat. Most companies agree on that. A lot trickier is the question in...

This article was first published on July 9, 2024 and extensively updated on February 27, 2025. Many companies set a tremendously high threshold for themselves to engage with...

Many companies struggle with how to use video to generate more sales. They often have a company video or "about us" video on their website, but...

As a business owner or marketing manager, you're incredibly busy and don't have time to delve extensively into every new marketing and sales method you see coming along. ...

As a business owner starting with Endless Customers (formerly They Ask, You Answer), you face a difficult choice: should you invest in an in-house content manager or is it better to...

You've attended our Lunch & Learn or read Marcus Sheridan's book and are excited about Endless Customers (formerly They Ask, You Answer). You can totally see before you...

A subscription to ChatGPT costs from $20 USD per month and the cost of a full-time content manager is between $3,000 and $4,500 per month. Pretty understandable, then,...

If you're familiar with Endless Customers (formerly They Ask, You Answer), you may have heard its "origin story" before. Here's the story again in the...

In a previous life, I worked at a heat pump supplier. I was already familiar with the Endless Customers philosophy (formerly They Ask, You Answer), so we published articles on our website in which...

The trendy, English-language terms fly around your ears in marketing land: inbound marketing, content marketing, demand generation ... and then Endless Customers (formerly They Ask, You Answer) comes along...

Update 28/08/2025: Since this spring, They Ask, You Answer (TAYA) has been renamed Endless Customers. In this article, we are still using the old name. If you are on this page...

When you first hear about Endless Customers (EC) (formerly They Ask, You Answer), you may be wondering if this approach is right for your business. ...

You're excited about Endless Customers and have decided you're serious about this. One of the first things to do then,...

Many companies looking to hire a content manager run into the question: how do I find someone who has both the right skills and knowledge of my industry? Preferably...

You are considering signing up for our marketing and sales program and have read or heard that we recommend using HubSpot for best results. You have your...

If you've already read some articles on our website or attended one of our lunch and learns, you probably already know that we recommend that you take a...

You're interested in our marketing and sales program or even already decided you want to start it. But there's one more thing on your mind: you're now making...

One of the complaints we hear most often about content marketing is that it takes so long to see results. You write a useful article, hit publish...

You've read Endless Customers by Marcus Sheridan and/or attended one of our Lunch & Learns and got all excited. You may also have seen that we have a...

One of the first things we ask you to do when you start our marketing and sales program is to hire a content manager (full-time, part-time or a freelancer,...

Whether you call it content marketing, inbound marketing, or business blogging, the challenge for many businesses remains the same: what should you write about? Valuable content can help your business grow,...

At Buzzlytics, we offer both StoryBrand and Endless Customers processes (formerly They Ask, You Answer). These are both proven frameworks that have already been used by hundreds of companies around the world to...

Up front, we'll make a few assumptions about you as the reader of this article: You are broadly familiar with the philosophy of Endless Customers (formerly They Ask, You Answer)....

Whether you've recently learned more about Endless Customers (formerly They Ask, You Answer), or are ready to start your Endless Customers journey, you're wondering...

Starting They Ask, You Answer Mastery means embarking on a cultural, tactical and strategic learning experience that will transform your business. After you work with your account manager to understand the...

As you begin our marketing and sales program, the search for a suitable content manager can be quite exciting. This person will be the center of your content marketing efforts, so you know...

If you're about to embrace Endless Customers (formerly They Ask, You Answer), you've probably been ready for a change for a while. Maybe you've been frustrated...

Many companies completely miss the mark in their approach to blogging. They often see their blog as a place where they can post the occasional announcement and...

In modern B2B sales, no two sales processes run exactly the same way. At Buzzlytics, however, we have designed our sales process to be efficient, unified and informative for...

When you start with Buzzlytics' marketing and sales program, you need marketing automation software and a CRM to gain insight into your sales and marketing efforts. Certain...

The role of a CEO can vary greatly depending on the size of the company. In a very small company, the CEO may also be the head of Marketing or the head...

Endless Customers (formerly They Ask, You Answer) is a widely applicable business philosophy used by hundreds of companies in dozens of industries around the world. This is the case...

The marketing and sales program is a collaboration between your team and ours. The coaches and trainers at Buzzlytics have primarily an advisory role and teach you how...

Why a content manager is essential Buzzlytics' comprehensive marketing and sales program is designed for any company that is fully committed to making the program a success.. ..

Many companies, after learning about Endless Customers (formerly They Ask, You Answer)want to get started right away. It is true that thousands of companies around the world have used this method...

In modern business, there is so much focus on short-term success (are we meeting our goals for this month? For this quarter?) that it can be quite exciting to get started...

Are you not getting enough quality leads through your website? Are you frustrated because you are investing a lot of time and money in marketing without clear results? And don't know what you...