The Buzzlytics learning centre

You're a business owner or marketing/sales manager and you've heard about Scorecard Marketing. Perhaps you're curious to know exactly what it entails and whether it would be right for your company...

As a professional in marketing or sales, you're probably overwhelmed by the vast array of AI tools available. Every week there seems to be a new tool that promises to bring you...

You've written, if you do say so yourself, an excellent article, covered all the important points, and now you just need to write a conclusion. Surely that feels every...

You're in our marketing and sales program and are working on your first article. The topic is good, you've filled out a content compass, you've picked up good input from...

According to Stanford University's AI Index Report 2024, there are now hundreds of thousands of AI tools for a wide variety of tasks. Very understandable, then, if you can't see the forest for the trees...

At Buzzlytics, we are fans of Andy Crestodina and Orbit Media. Orbit Media publishes an Annual Blogger Survey each year with trends and insights among more than 1,000 bloggers...

There was once a time (Grandma tells...) when, as a content manager, you could write an article pretty easily, add some keywords and within a few weeks be in the top of Google...

Are you just entering our marketing and sales program? If so, you'll soon be faced with the content compass. These are four questions you'll be asked every time before you...

As a content manager, you want to help (potential) customers make informed purchasing decisions. But how do you make sure they get exactly the information they need, at the...

Andy Crestodina is one of my great heroes in the field of content marketing. I have been following him for years, have his fantastic book Content Chemistry on my bookshelf and...

You've just started our marketing and sales program and now face the challenge of writing your first product review. All kinds of questions are running through your head: "Is...

If you have just started They Ask, You Answer, it can be quite exciting to write your first issues article. Especially if you're used to talking about the benefits...

You've just started as a content manager and have been asked to write a cost article. Or maybe you're already an experienced content manager, but are going for...

As a content manager, you have a mission: to create valuable content that appeals to your target audience and generates leads. But you keep running into the same problem. Your sales colleagues, who deal daily with potential...

As a TAYA content manager, you can occasionally feel quite overwhelmed by all the tasks on your plate. You have to plan, write, edit, publish and analyze your content. ...

Do you sometimes feel overwhelmed by the sheer volume of content you have to produce as a TAYA content manager? Three blogs a week, social media posts, newsletters, new web pages, premium content ... it...

At Buzzlytics, we often see that companies who turn to a marketing agency because they want to improve their results are almost by default advised to have a new website built. ...

As a brand new TAYA content manager, you have been tasked with writing an article comparing two or more products or services You are familiar with the...

As a business owner starting out with They Ask, You Answer, you face a tough choice: should you invest in an in-house content manager or is it better to outsource your content from.. .

A subscription to ChatGPT costs from 20 USD per month and the cost of a full-time content manager is between 3,000 and 4,500 euros per month. Pretty understandable, then, that...

In a previous life, I worked at a heat pump supplier. I was already familiar with the They Ask, You Answer philosophy, so we published articles on our website in which we gave an honest...

As a content manager, you have a tough job. You're often the only person in the company who deals with content, and it's your job to make sure that...

Writing a good blog can be quite intimidating. Especially if you have little experience with this or have not yet developed an established process for it. You want to create a valuable...

Many companies looking to hire a content manager run into the question: how do I find someone who has both the right skills and knowledge of my industry? Preferably...

If you've already read some articles on our website or attended one of our lunch and learns, you probably already know that we recommend that you take a...

You are interested in our marketing and sales program or have even already decided that you want to start it. But there is one more thing on your mind: you are now using...

One of the first things we ask you to do when you start our marketing and sales program is to hire a content manager (full-time, part-time or a freelancer,...

Whether you call it content marketing, inbound marketing, or business blogging, the challenge for many businesses remains the same: what should you write about? Valuable content can help your business grow,...

Many companies completely miss the mark in their approach to blogging. They often see their blog as a place where they can post the occasional announcement and...