Lunch & Learn: the power of narrative marketing with Dr. J.J. Peterson

An exclusive event on the science behind effective marketing

You are personally invited to an exclusive lunch & learn with Professor J.J. Peterson(StoryBrand USA & Van der Bilt University).

Especially for entrepreneurs and sales & marketing managers on Tuesday, March 11 at restaurant Zuiver, Amersfoort.

During this afternoon, Prof. J.J. Peterson presents the science behind narrative marketing.

Why is this the most effective form of marketing? Why and how do SMEs, SMB+ and major brands such as Ebay, X, Boeing, Berkshire Hathaway, Trek, TOMS and Keller Williams use this form of marketing?

You can hear firsthand why the world's most successful brands choose narrative marketing.

Up to 20 spots are available, so don't wait too long to register.

For whom.

This exclusive Lunch & Learn is for you if you:

  • Be responsible for marketing and sales in your organization
  • Want better results from your budget in 2025
  • Looking for a scientifically proven method, not tips and tricks based on nothing

  • Curious about success examples of other companies using narrative marketing

What to expect

During an exclusive Lunch & Learn session, Dr. J.J. Peterson will take you through (the science behind) narrative marketing - the most powerful form of marketing there is.

This is the very first (and for now the only) time Dr. Peterson will visit continental Europe.

Here's what to expect from this special day:

  • The scientific underpinnings of narrative marketing
  • Practical business cases of successful implementations
  • Immediately applicable insights for your own organization

Practical Information

  • Date: Tuesday, March 11, 2025

  • Time: 12:00 - 15:00 (walk-in from 11:30)

  • Location: Restaurant Zuiver, Amersfoort

Your investment

This is the very first (and, for now, the only) time Dr. Peterson will visit continental Europe.

Don't miss this opportunity if you want to improve your marketing and sales results.

For €450 excluding VAT per person you are there.

Up to 20 spots are available, so don't wait too long to register.

About Dr. J.J. Peterson

Dr. J.J. Peterson is an expert in brand strategy and communications who has helped thousands of organizations clarify their message. He is co-author of Marketing Made Simple.

Dr. Peterson has studied the effectiveness of narrative marketing in more than 250 organizations and has written his dissertation on it.