Build an unstoppable marketing and sales machine in-house

including access to AI tools

You no longer want to depend on external agencies, but take control of your growth yourself. With our marketing and sales program, you build a team that independently generates leads, closes deals and claims authority. Based on proven frameworks such as Endless Customers (formerly: They Ask, You Answer) and StoryBrand, supported by the latest AI tools.

Whether you and your team want to get off to a flying start in the Growth program, or go for maximum impact and personal guidance in our Mastery program: you choose the gear that suits your ambitions. For a fixed monthly fee, your team gets unlimited access to the training courses, coaching and tools needed to really master marketing and sales in-house.

Why we stopped being a marketing agency
(and now teach you to do your marketing yourself)

After years of being a classic done-for-you marketing agency, we discovered something important: the most successful companies are those that do most of their marketing and sales themselves.

As such, we believe that no company should have to rely on outside agencies for its marketing and sales. Instead, we help you build the expertise you need on your own. We do this in group training sessions, based on our years of experience with proven frameworks like StoryBrand and Endless Customers.

Join a growing number of companies that are bringing their marketing and sales in-house. After all, why continue to depend on outside parties when it's more sustainable, and cheaper in the long run, to do it yourself?

Is our marketing and sales program the right choice for you?

Watch the video to find out how you can benefit from our marketing and sales program.

The right time for your in-house marketing team is now

The way people buy has fundamentally changed. But many companies have not yet adapted their sales and marketing strategies to it.

That's a problem.

Because while your prospects are now making 80% of their purchase decision online, you may still be working with an outside agency that still sticks to traditional marketing strategies.

By bringing your marketing in-house:

  • Become the most trusted advisor in your market

  • Reduce your marketing costs in the long run
  • Shorten your sales cycle through better content
  • create a steady stream of qualified leads

In our marketing and sales program, we help you implement the frameworks and systems that have already proven themselves in thousands of companies worldwide.

Learn from experts in the field

Our team consists of specialists who work daily with the frameworks and methods you learn with us. From content trainers and video specialists to sales and StoryBrand experts, each team member brings years of hands-on experience.

Our trainers apply the same strategies they teach you, both for our own growth and that of our clients. In the group sessions, they share their expertise and help you overcome obstacles.

Lucas Doornhein

Head coach and trainer

Daan Schmidt

Trainer

Renske Holwerda

Trainer

Francis Telkamp

Trainer

What you get in our training and coaching program

Our programs are for companies that no longer want to outsource the control, but want to become the authority in their market themselves. With us, you choose from two intensive tracks: Growth or Mastery.

Whichever route you choose, your team gets unlimited access to our full learning environment and proven frameworks. For a flat monthly fee, we transform your marketing and sales team, regardless of team size.

Growth

  • 3,250 ex. VAT per month

  • Access online platform

  • Training program Marketing Made Simple (5 group calls).

  • Bi-weekly training - StoryBrand (30-45 min.)

  • Weekly group call - Content (1 hour)

  • Bi-weekly group call - Sales (1 hour)

  • Monthly group call - Website (1 hour)

  • Monthly group call - Martech (1 hour)

  • Quarterly planning sessions (1:1).

  • Weekly acountability (group)

  • Quarterly theme days per roll

  • Quarterly planning sessions

Mastery

  • 7,800 ex. VAT per month

  • Everything you get with GROWTH

  • PLUS:

  • Monthly coaching (CEO or CCO) (1:1)
  • Bi-weekly accountability (1:1).

  • Feedback on up to 5 assets per week (1:1)

This is what you will learn in the trainings

General

  • How to use proven effective frameworks
  • Endless Customers for beginners & advanced users
  • StoryBrand for beginners & advanced students
  • How to keep momentum high in your organization

  • Develop content using AI
  • Define the role of the content manager in your organization
  • Develop a long-term content strategy
  • On-page SEO best practices
  • Keyword research strategy
  • ROI tracking
  • Making Marketing align with your sales strategy
  • Making data-driven choices

  • Develop a long-term video strategy
  • Pre-production process
  • Different types of effective videos
  • How to build an effective video
  • Presentation skills for team members
  • ROI tracking
  • How to speed up the production process with AI

  • How to integrate AI into your marketing and sales process
  • How to use AI to create unique quality content that generates leads AND sales
  • How to make sure the output sounds like you
  • How to speed up the content production process with AI
  • Several AI tools we use daily at Buzzlytics
  • Building custom GPTs for your business

  • Sales companies using AI
  • Documentation, evaluation and optimization of your sales process
  • Solving the biggest sales challenges
  • Sales training and role plays
  • Training assignment selling
  • Apply video in your sales strategy
  • Optimizing your sales process for video platforms such as Zoom
  • Pipeline management and reporting

  • Applying AI to your website
  • Using AI to improve your website
  • Website Content Optimization
  • Developing the 16 most important pages of your website (including wireframes)
  • Develop scorecards
  • Conversion Optimization
  • Establishing a knowledge center

  • Using AI to apply StoryBrand faster and better
  • Refining your BrandScript
  • Oneliner training
  • StoryBrand-proof websites and landing pages creation
  • Developing lead generators
  • Writing email campaigns StoryBrand-proof (including opt-in, sales & nurture campaigns)
  • Training StoryBrand-proof quotations
  • Training StoryBrand-proof presentations
  • Training StoryBrand-proof webinars
  • StoryBrand marketing plan
  • StoryBrand sales approach

  • CRM clean and optimize (partly general, and especially HubSpot)
  • Marketing automation strategy
  • Lead scoring and lead qualification training
  • Database management (HubSpot)
  • Reporting strategy
  • Marketing Tools
  • Salestools
  • Et cetera

What makes this program so unique?

Sophisticated system

No separate training courses, but a well thought-out system that takes you step by step from basis to expertise. This is how you build your marketing and sales foundation in a structured way.

Access for your entire team

Pay a flat monthly fee and give an unlimited number of team members access to all training and tools within your level. The more people learn, the stronger your team becomes.

Lasting impact

By training your team yourself, you build lasting expertise that doesn't disappear when an outside agency leaves. This knowledge becomes part of your company.

Directly applicable

No endless theory, but immediately implementable knowledge that you can already use tomorrow. Based on daily practical experience.

Why choose our approach?

When you partner with us, you're not choosing yet another marketing agency - you're investing in building your own marketing and salary expertise. You learn not only what to do, but also how to do it.

We are so confident in our approach that we don't even ask you to commit long term.

You simply choose the variant that currently best suits your ambitions:

  • Choose Growth if you want to build a rock-solid foundation with your team and make meters with a tight rhythm.
  • Choose Mastery if you go for maximum personal guidance, comprehensive feedback and want to claim the position of market leader.

Frequently Asked Questions

The marketing and sales program is designed for organizations familiar with StoryBrand and/or Endless Customers. For example, you've read the books. Your work experience or the industry you operate in is irrelevant. Our experience is that both beginners and seniors learn a lot from this program.

In addition to Office Hours, there are several group calls each month. These are training programs around Content, Sales, Website and Technology. Depending on what you are involved with in your job, you can join one or more group calls. Under the heading This you will learn in the trainings you can see what is covered.

An agenda will be shared in advance with what the training will cover. Based on that, you can decide whether or not you want to attend. You can also review on-demand training sessions.

For each professional group that participates in this program (content managers, sales professionals, etc) we organize a live theme day every quarter for additional depth. In this way, we help you grow in your expertise and stay abreast of the latest developments in your field.

A quarterly planning session takes place (as the name implies) quarterly. In it, we cover things like your scorecard and how things are going, 3-5 sales and marketing priorities, where are we now vs. where do we want to go, and your 90-day plan and goals.

Bi-weekly accountability (only in the Mastery progrmma) increases the likelihood that you will achieve your goals. In fact, you are 70% more likely to do so than without accountability. By reflecting on your goals weekly with someone other than yourself, we ensure that you get to where you want to be sooner.

Examples of assets are articles you've written, videos you've recorded or lead generating PDFs you've created. In the Mastery program, you can share up to 5 assets per week with us and then you will receive feedback from us.