What exactly is TAYA?
They Ask You Answer (or TAYA) is a practical framework and sales and marketing philosophy based on a simple principle: when your prospect or customer asks a question, you answer it on your website. By doing so, you become the trusted advisor, or most trusted voice in your market. As a result, you will do more business than ever before.
Want to know more about They Ask, You Answer? Order the book (Dutch or English) or come to our Lunch & Learn.
Getting your marketing in-house
One of the biggest advantages of getting started with TAYA is that it requires you to bring your marketing in-house, rather than outsourcing it to an agency.
Insourcing marketing means a happier and more effective team.
Your They Ask, You Answer training and coaching team:
As a certified They Ask, You Answer-partner, our job is to train and coach you in the strategic and practical principles of TAYA. That way, at the end of your TAYA journey, you'll never have to outsource your marketing again.
We believe it is much more effective to do the marketing of your business yourself, rather than leaving it to a marketing agency.
This means you do the work yourself and we train and coach your entire team with our team of experienced sales and marketing experts.
TAYA Mastery is not business coaching. Business coaches can be a great addition strategically, but don't normally give your team hands-on training, such as how to set up lead scoring in HubSpot, how to create your own videos, or how to write articles that rank high in Google and convert as well. Our TAYA coaches and trainers do.
Each coach is a specialist in their specific field. So your team will learn the methods and strategies that our coaches themselves use every day to achieve our clients' growth and our own. This is probably the most valuable part of our TAYA program, separate from the implementation of the framework itself.
Kick-off and quarterly planning sessions.
The kick-off session
The kick-off session is the first meeting we have when a client has signed a TAYA Training & Coaching agreement.
It is incredibly important that not only your marketing team participates in this meeting, but also the company's management (the director or, as in larger companies, a division director), sales and other team members who have a lot of customer contact.
Indeed, if we can't get management excited about becoming the most trusted voice in their industry, we won't accept the client, let alone host a kick-off session.
In any case, the following key people are needed in a kick-off session:
The purpose of this kick-off session is to get all parties involved on the same page regarding the goals we want to achieve. Furthermore, we will talk about how we keep you 'accountable'. We also cover practical issues such as how the trainings work, how we work together in documents and other 'house rules'.
Quarterly Planning Sessions
Quarterly planning sessions, as the name implies, take place quarterly and last considerably longer than the kickoff session (about 3 hours). We would venture to say that these are the most constructive, direct and fun meetings you will ever have.
In a quarterly planning session, we address issues such as:
Your scorecard
One of the things we discuss in the quarterly planning session mentioned above is your Digital Sales & Marketing Mastery scorecard. This gives us insight into where we are and helps us prioritize. That way we know what we need to work on.
At the start of your TAYA Mastery journey, you will probably have a score of less than 20, and that's totally okay. The point of the scorecard is not to get you to 100 right away, but to help you know what priorities to set in order to improve your score.
What are the trainings about?
What is included in your TAYA training and coaching?
As indicated earlier, the concept They Ask, You Answer, in itself, is relatively simple; becoming the number one trusted advisor in your industry. However, getting there requires quite an effort.
We've explained some of the key issues above, but below you'll find a complete overview of what's involved in implementing TAYA.
This is what the first 90 days look like
Based on your scorecard and what we discuss together during the kick-off and planning sessions, our head coach will help you set priorities. Our clients find the focus we give them one of the most valuable aspects of working with us.
Assigning coaches to your team
Depending on your needs, you will be assigned several or all of the coaches listed below:
- Sales trainer
- Content Trainer
- Video trainer
- HubSpottrainer
The top priorities in your first 90 days
We understand better than anyone that the above can feel overwhelming. But don't worry, not everything has to be done at once. For example, during the first 90 days of your TAYA Mastery journey, we focus on the things that will make the most impact when you start.
These are:
- Producing content that generates revenue
- Making the ROI measurable through reports in, preferably, HubSpot
- recording videos that dramatically shorten the sales cycle
- integrating content into your sales process
And now?
If you think that implementing They Ask, You Answer can make an impact in your business, here are the next steps we recommend you take.
