The Buzzlytics learning centre
Free articles to improve your marketing and sales and grow your business
November 14, 2024
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Reading time: +/- 6 min
Andy Crestodina is one of my great heroes in the field of content marketing. I've been following him for years, have his fantastic book Content Chemistry on my bookshelf and I...
October 10, 2024
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Reading time: +/- 11 min
You've just started as TAYA content manager and now you're faced with a challenge you might feel a little uncomfortable with: writing your first review. All kinds of questions...
October 8, 2024
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If you have just started They Ask, You Answer, it can be quite exciting to write your first issues article. Especially if you're used to talking about the benefits...
October 3, 2024
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You've just started as a content manager and have been asked to write a cost article. Or maybe you're already an experienced content manager, but are going for...
September 19, 2024
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Reading time: +/- 7 min
As a content manager, you have a mission: to create valuable content that appeals to your target audience and generates leads. But you keep running into the same problem. Your sales colleagues, who deal daily with potential...
Aug. 29, 2024
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Reading time: +/- 7 min
You have just been appointed as a content manager and you are expected to write your content according to the They Ask, You Answer (TAYA) philosophy. If you already have experience...
Aug. 27, 2024
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Reading time: +/- 7 min
You have started using video within your company and you have been asked to appear in front of the camera as well. You are not used to this and therefore you find it...
Aug. 20, 2024
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Reading time: +/- 7 min
As a TAYA content manager, you can occasionally feel quite overwhelmed by all the tasks on your plate. You have to plan, write, edit, publish and analyze your content. ...
August 8, 2024
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Reading time: +/- 8 min
Do you sometimes feel overwhelmed by the sheer volume of content you have to produce as a TAYA content manager? Three blogs a week, social media posts, newsletters, new web pages, premium content ... it...
Aug. 6, 2024
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At Buzzlytics, we often see that companies who turn to a marketing agency because they want to improve their results are almost by default advised to have a new website built. ...
August 1, 2024
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Reading time: +/- 5 min
Did you know that only 7% of the effectiveness of a message is determined by the words you speak? 38% is determined by your tone, intonation and volume and 55%...
July 30, 2024
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You are interested in TAYA Mastery and have seen that there are additional costs beyond the investment in this program, including a subscription to IMPACT+. You ask yourself...
July 25, 2024
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Reading time: +/- 6 min
You are excited about They Ask, You Answer and would like to invest in a next step. You have seen that we offer both a TAYA workshop and a TAYA Mastery track and ask...
July 23, 2024
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Reading time: +/- 9 min
You only have to open any website or social media app and it's obvious: video is booming. YouTube has even become the second largest...
July 18, 2024
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Leusden, July 18, 2024 As of today, marketing and sales training agency Buzzlytics may call itself Europe's first They Ask, You Answer-certified agency. Thanks to an intensive coaching program of...
July 4, 2024
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Reading time: +/- 9 min
Many companies struggle with how to use video to generate more sales. They often have a company video or "about us" video on their website, but...
June 27, 2024
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Reading time: +/- 8 min
As a brand new TAYA content manager, you have been tasked with writing an article comparing two or more products or services You are familiar with the...
June 25, 2024
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Reading time: +/- 12 min
As a business owner starting out with They Ask, You Answer, you face a tough choice: should you invest in an in-house content manager or is it better to outsource your content from.. .
June 13, 2024
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A subscription to ChatGPT costs from 20 USD per month and the cost of a full-time content manager is between 3,000 and 4,500 euros per month. Pretty understandable, then, that...
June 11, 2024
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If you are familiar with They Ask, You Answer, you may have heard its "origin story" before. Here is the story again in brief: during the...
June 6, 2024
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In a previous life, I worked at a heat pump supplier. I was already familiar with the They Ask, You Answer philosophy, so we published articles on our website in which we gave an honest...
June 4, 2024
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As a They Ask, You Answer content manager, you have a tough job. You're often the only one in the company dealing with content, and it's your job to make sure...
May 21, 2024
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Reading time: +/- 17 min
Writing a good blog can be quite intimidating. Especially if you have little experience with this or have not yet developed an established process for it. You want to create a valuable...
May 9, 2024
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Many companies looking to hire a content manager run into the question: how do I find someone who has both the right skills and knowledge of my industry? Preferably...
May 2, 2024
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Reading time: +/- 13 min
If you have already read some articles on our website or attended one of our lunch and learns, you probably already know that we recommend that you...
April 30, 2024
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Reading time: +/- 11 min
You are interested in TAYA Mastery or even already decided that you want to start with it. But there is one more thing on your mind: you are now using...
April 25, 2024
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Reading time: +/- 10 min
You have decided to invest in your growth and you know that a lot has to be done in terms of marketing. Up until now, you've had your marketing completely...
April 15, 2024
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Reading time: +/- 7 min
One of the first things we ask you to do when you start our TAYA Mastery program is to hire a content manager who will be responsible for the...
April 12, 2024
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Reading time: +/- 11 min
Whether you call it content marketing, inbound marketing, or business blogging, the challenge for many businesses remains the same: what should you write about? Valuable content can help your business...
April 3, 2024
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Reading time: +/- 11 min
Whether you have recently learned more about They Ask, You Answer, or are ready to start your They Ask, You Answer journey, you may be wondering...
April 1, 2024
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Reading time: +/- 4 min
Starting They Ask, You Answer Mastery means embarking on a cultural, tactical and strategic learning experience that will transform your business. After you work with your account manager to understand the...
March 29, 2024
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Reading time: +/- 6 min
As you begin your They Ask, You Answer journey, hiring a content manager can be quite exciting. This person will be the centerpiece of your content marketing efforts, so you know...
March 27, 2024
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Reading time: +/- 7 min
If you're about to embrace They Ask, You Answer, you've probably been ready for a change for a while. Perhaps you've become frustrated with marketing that...
March 25, 2024
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Reading time: +/- 7 min
Many companies completely miss the mark in their approach to blogging. They often see their blog as a place where they can post the occasional announcement and...
March 15, 2024
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Reading time: +/- 8 min
They Ask, You Answer is a widely applicable business philosophy used by hundreds of companies in dozens of industries around the world. This is the case because the principles...
March 13, 2024
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Reading time: +/- 5 min
The TAYA Mastery program is a collaboration between your team and ours. Buzzlytics' coaches and trainers have primarily an advisory role, teaching you how to...