The Buzzlytics learning centre
Free articles to improve your marketing and sales and grow your business
October 1, 2024
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Reading time: +/- 8 min
You are interested in implementing They Ask, You Answer (TAYA) within your company, but it is not yet entirely clear to you what the role of the management team in this...
September 24, 2024
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Reading time: +/- 5 min
"We don't need marketing, our customers come to us by word of mouth." Sound familiar? As a business owner, you're busy enough, and when business is good,...
Aug. 29, 2024
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Reading time: +/- 7 min
You have just been appointed as a content manager and you are expected to write your content according to the They Ask, You Answer (TAYA) philosophy. If you already have experience...
Aug. 27, 2024
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Reading time: +/- 7 min
You have started using video within your company and you have been asked to appear in front of the camera as well. You are not used to this and therefore you find it...
August 13, 2024
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Reading time: +/- 6 min
As of September 2024, you can also join Buzzlytics for TAYA Group Mastery. This is a group variant of our successful 1-on-1 TAYA Mastery program. with which we also offer smaller SMEs with...
July 30, 2024
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Reading time: +/- 5 min
You are interested in TAYA Mastery and have seen that there are additional costs beyond the investment in this program, including a subscription to IMPACT+. You ask yourself...
July 25, 2024
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Reading time: +/- 6 min
You are excited about They Ask, You Answer and would like to invest in a next step. You have seen that we offer both a TAYA workshop and a TAYA Mastery track and ask...
July 23, 2024
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Reading time: +/- 9 min
You only have to open any website or social media app and it's obvious: video is booming. YouTube has even become the second largest...
July 16, 2024
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Reading time: +/- 5 min
Are you excited about They Ask, You Answer and would like to start TAYA Mastery, but is the investment too high for you? Then I have good news for...
July 11, 2024
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Reading time: +/- 7 min
As a business, you have to do sales and marketing to stay afloat. Most companies agree on that. A lot trickier is the question in...
July 4, 2024
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Reading time: +/- 9 min
Many companies struggle with how to use video to generate more sales. They often have a company video or "about us" video on their website, but...
May 28, 2024
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Reading time: +/- 7 min
If you landed on this page, you probably typed "Schmidt Communications" into Google. Or you've seen in an email or on social media that our name is...
April 17, 2024
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Reading time: +/- 8 min
You've read They Ask, You Answer by Marcus Sheridan and/or attended one of our Lunch & Learns and got all excited about They Ask, You Answer. You...
April 10, 2024
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Reading time: +/- 5 min
At Buzzlytics, we offer both StoryBrand and They Ask, You Answer processes. These are both proven frameworks that have already helped hundreds of companies around the world. But why fill...
March 27, 2024
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Reading time: +/- 7 min
If you're about to embrace They Ask, You Answer, you've probably been ready for a change for a while. Perhaps you've become frustrated with marketing that...
March 18, 2024
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Reading time: +/- 5 min
The role of a CEO can vary widely depending on the size of the company. In a very small company, the CEO may also be the head Marketing or the...
March 13, 2024
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Reading time: +/- 5 min
The TAYA Mastery program is a collaboration between your team and ours. Buzzlytics' coaches and trainers have primarily an advisory role, teaching you how to...