The Buzzlytics learning centre

You are interested in implementing They Ask, You Answer (TAYA) within your company, but it is not yet entirely clear to you what the role of the management team in this...

"We don't need marketing, our customers come to us by word of mouth." Sound familiar? As a business owner, you're busy enough, and when business is good,...

You have just been appointed as a content manager and you are expected to write your content according to the They Ask, You Answer (TAYA) philosophy. If you already have experience...

You only have to open any website or social media app and it's obvious: video is booming. YouTube has even become the second largest...

As a business, you have to do sales and marketing to stay afloat. Most companies agree on that. A lot trickier is the question in...

Many companies struggle with how to use video to generate more sales. They often have a company video or "about us" video on their website, but...

If you landed on this page, you probably typed "Schmidt Communications" into Google. Or you've seen in an email or on social media that our name is...

At Buzzlytics, we offer both StoryBrand and They Ask, You Answer processes. These are both proven frameworks that have already helped hundreds of companies around the world. But why fill...

If you're about to embrace They Ask, You Answer, you've probably been ready for a change for a while. Perhaps you've become frustrated with marketing that...

The role of a CEO can vary widely depending on the size of the company. In a very small company, the CEO may also be the head Marketing or the...