Sales and marketing training to help grow your business

They Ask, You Answer: the framework that makes inbound marketing work for you so you attract the right customers and generate more sales.

  • Always a measurable result

  • Build your own marketing team

  • More leads, prospects and customers

Are you struggling to grow your business?

The way people buy has fundamentally changed, but most companies have not yet adjusted their sales and marketing strategies accordingly.

Do you recognize this?

  • We are not getting enough (quality) leads through our website.

  • We have no reliable way to get new customers.

  • Our sales and marketing teams are not on the same page about how we are going to generate revenue.

  • We don't know if our marketing efforts are producing a ROI.

  • We don't have a unified message within our teams.

  • We spend too much money on external marketing agencies.

  • Our marketing strategy is not working, and we don't know how to fix it.

  • We struggle to close deals, and we miss out on sales as a result.

Embrace a new mindset for sales and marketing

Buzzlytics' training and coaching programs are based on the powerful business framework They Ask, You Answer. This proven approach has helped thousands of companies worldwide transform their marketing and sales strategies.

The core of They Ask, You Answer is simple:

When your prospects ask questions about your products or services, you need to answer them honestly and transparently on your website.

Change the way you do business

At Buzzlytics, we help companies embrace and implement this mindset. This results in a meaningful shift in their view and approach to doing business.

Old way vs. new way

Old way:

New way:

  • Marketing is a form of self-promotion that interrupts prospects in what they are doing, offers no value and damages trust.
  • Marketing is a form of education that answers prospects' questions, reduces friction and builds trust.

  • Marketing efforts are based on trendy or emerging tactics that may produce brief success, but quickly become obsolete and ineffective.

  • Marketing efforts are based on timeless principles that produce long-term, sustainable results.

  • Sales and marketing are completely separate and uncoordinated.

  • Sales and marketing work as a unified team to generate revenue together.

  • You spend thousands of dollars a month outsourcing marketing to one or more agencies.
  • You invest in an internal marketing team with the skills and capabilities to achieve self-sustaining results.
  • You can't measure the ROI (return on investment) of your marketing efforts.
  • You can measure which marketing efforts are yielding returns (and which are not).
  • Your website is not a reliable source for generating new leads and customers.
  • Your website is your main source of new customers. It generates ready-made leads and is a valuable asset to your sales team.
  • Your salespeople are struggling to build authority and communicate effectively with prospects/leads from your website.
  • Your salespeople are excellent communicators who are seen as trusted advisors, leading to bigger deals and higher long-term customer value.
  • Your salespeople close few deals due to frustrated prospects and stalled negotiations.
  • You have a shorter sales cycle with higher closing rates and better margins.

Encourage continuous business growth with a proven, repeatable system

Our coaching, training and implementation programs are the core of a holistic system that will completely transform your marketing, sales and growth strategy. More importantly, you and your team make this system your own, so that YOU can DIRECT the growth of the business, for the entire life of your company.

CREATE THE CULTURE
Align management, sales and marketing with the principles and methods by which you achieve success.

SUSTAINABLE GROWTH
You and your team develop the skills, habits and competencies to ensure the long-term growth of the company.

Learn from world-class business coaches, trainers and experts

You'll be guided by experts who have applied these systems and habits in real-life scenarios, with hundreds of clients. They'll help you see more broadly, avoid the common pitfalls, and build the culture within your company that leads to lasting growth.

Lucas Doornhein

They Ask, You Answer Coach

Jesper Luijten

They Ask, You Answer Trainer

See what is possible when you invest in your team

"They Ask, You Answer is a nice method to run your business with because it provides focus, structure and measurable goals."

Harm Mannak, Director Vistage Benelux

"We see that we are scoring appointments much faster with the prospects we want to be at the table with."

Jan Koelewijn, Pack Company

Let us help you implement They Ask, You Answer in your business.

  • Step 1 - Talk to an advisor

In an online Discovery Call, we mainly ask questions. We want to know exactly where you are and where you want to go. Together we see if there is a match between us.

  • Step 2 - Start the TAYA Mastery

Over 12 to 18 months, you will work with our team to implement They Ask, You Answer, making you the trusted advisor in your market.

  • Step 3 - Grow your business

Each quarter, using our scorecards, we work on the most important priorities, we measure the key targets, while you and your team focus on the planned tasks. This way, you achieve your goal!

Dive deeper into
They Ask, You Answer

What makes Buzzlytics different?

At Buzzlytics, we consider marketing to be 80% math and 20% creativity.

What does that mean for you when you partner with us? That we don't reinvent the wheel, but use proven effective methods.

For example, in 2021 we brought the successful StoryBrand-method from America to the Netherlands. Since then, we have grown dozens of companies thanks to a clear marketing message.

All the while, in addition, we were still a done-for-you marketing agency.

Until we were introduced to They Ask, You Answer and realized that we could help our clients even better with this method.

Namely: by teaching them how to do their inbound marketing themselves. That way they are less dependent on external marketing agencies.

Therefore, in 2023 we decided to turn our business around and focus on sales and marketing training.

With StoryBrand and They Ask, You Answer we have a coherent overall offering that allows us to help our customers across the board.

We help you with a website that converts better thanks to a clear marketing message. And we'll teach you how to use content on your website to generate more sales.

You want that too, don't you?

Schedule your meeting
with a Buzzlytics consultant

Speak with a consultant to create a customized digital sales and marketing plan that combines proven strategy with practical instruction and guaranteed results.

Join 40,000+ sales and marketing professionals who receive our weekly insights, tips and best practices