I have little time, how do I quickly find out if They Ask, You Answer is for me?

As a business owner or marketing manager, you are incredibly busy and don't have time to delve extensively into every new marketing and sales method you see coming along.

But They Ask, You Answer does trigger you for some reason, and you're curious about the quickest way to find out if this method suits your business.

At Buzzlytics, we have helped many companies implement They Ask, You Answer. We know how precious your time is and how frustrating it is when you put a lot of time into a method that ultimately turns out not to suit you.

That's why in this article I give you 3 concrete ways to quickly discover if They Ask, You Answer is for you.

Our free lunch & learn sessions at an inspiring location near Leusden are the fastest way to get acquainted with They Ask, You Answer.

In these 3-hour sessions, we address in detail questions such as:

• How do you adapt your business model to the modern, well-informed customer?
• How do you position yourself as a trusted advisor in your market?

In addition, we share inspiring business cases of Dutch companies that have successfully implemented They Ask, You Answer.

So during lunch & learns you will get a good idea of exactly what They Ask, You Answer is and what it has given other Dutch companies.

People we invite to a lunch & learn session sometimes think they must have read the book before they can come to the lunch & learn. This is not necessary. The lunch & learn is really meant to be your first introduction to They Ask, You Answer. When you go home, you can take a copy of the book with you to delve deeper.

During a lunch & learn you will get a good idea of what They Ask, You Answer exactly is and what it has given other Dutch companies.

Would you like to have a full understanding of the concept They Ask, You Answer as soon as possible ? Or do you want to delve deeper after a lunch & learn? Then you should read Marcus Sheridan's book.

The book is available in several formats:

• hardcover or paperback(Dutch and English) (both affiliate links)
• e-book (English)
• audiobook (English, via globe or Storytel)

The audiobook is ideal for you if you are on the road a lot and is the fastest way to take in the content of the book. Tip: Listen to the book at 1.5 times the speed. I often do this myself with audiobooks.

But whether you read or listen to the book: read it in as few pieces as possible. It's better to read the whole book in three sessions than to read a few pages today, a page tomorrow and another few pages next week. Only by reading it in as few sessions as possible will you gain a coherent understanding They Ask, You Answer.

Also, really plan time for this in your calendar, because as Michael Hyatt says, "What's scheduled gets done."

Are you excited about the book? Then immediately buy several copies to hand out to your leadership team and others within your company who should read it. I did this myself when I had read the book and was excited.

Read the book in as few sessions as possible to gain a coherent understanding They Ask, You Answer.

Finally, you can book a TAYA workshop for you and your team. This workshop is ideal if you yourself are excited about They Ask, You Answer, but if your leadership, sales and marketing teams have yet to be convinced.

The half-day workshop will be led by a certified facilitator trained by IMPACT, the company of the author and founder of They Ask, You Answer.

Of course, what is the best way for you depends on where you are now.

Have you heard of They Ask, You Answer, but is that all there is to it? Then a lunch & learn session is ideal as a first introduction. Then you can also immediately ask the questions you undoubtedly have.

Have you already attended Lunch & Learn or are familiar with the philosophy for some other reason? Then the book is a good way to delve deeper.

Are you excited about They Ask, You Answer and want to explore with your team whether it's for you? Then a workshop is the best next step.