You are considering signing up for our marketing and sales program and have read or heard that we recommend using HubSpot for best results. You've already looked into HubSpot and then concluded that it's too expensive for your business. But is that really true?

At Buzzlytics, we help companies take control of their marketing and sales, and as part of that, we teach them to work with HubSpot.

I myself have worked a lot with HubSpot: first as CMO at a SaaS company and for the last 1.5 years as a coach. The cost of HubSpot is a recurring point in the conversations I have with companies, and I have found that many of my interlocutors do not know what they can actually expect to spend on HubSpot.

With this article, we are going to clarify!

Specifically, we address:

By the end of this article, you will have a good idea of what you will spend on HubSpot.

HubSpot once started as a marketing automation platform based on the inbound marketing methodology. Today, HubSpot is a total solution for marketing, sales and service automation. It allows you to track the entire customer journey. HubSpot therefore calls itself a "customer platform.

The platform consists of a number of products:

Each Hub is available as a starter and a professional variant. Below is an overview of the most popular features for each Hub.

You can purchase and use the Hubs separately or in combination with other tools you currently use. Although it is convenient for usability to have everything in one tool, some of our customers choose, for example, Marketing Hub from HubSpot for their marketing and Salesforce for their sales.

To get the best results from our program, you need a tool (or combination of tools) that:

Below we elaborate on this.

For success with your program, it's important to be able to measure the ROI of your content. After all, otherwise you won't know what's working and whether you're doing the right things. In HubSpot, you can see exactly how much traffic, leads and revenue a particular article has generated.

So writes Marcus Sheridan in They Ask, You Answer (one of the frameworks we work with in our program) about his article A Guide to Fiberglass Pool Costs that, at the time of its publication, this article had already generated more than $6 million. Without a tool like HubSpot, he could never have drawn this conclusion.

In addition, you want to know what content your lead viewed before he scheduled an appointment with you. You then know what you do and don't need to explain more and can go into more depth in the conversation. In HubSpot, you can see what content the lead has consumed and therefore whether he viewed specific products. You can then include those in the sales conversation as well.

Finally, you need a tool that provides insight into ALL of the customer's interactions with your company, i.e. which pages he visited, which webinar he watched, sales calls he made, emails sent, and so on.

HubSpot meets the above three requirements, and what's more, you have everything in HubSpot in one place. So if you want to modify something, you don't need another separate tool to do so. This makes HubSpot incredibly user-friendly.

However, just because we recommend HubSpot doesn't mean you can't participate in our program without it. If you are already using another tool (or combination of tools) that also meets the above requirements, you may be able to continue using it. We will, of course, discuss this with you.

Also read: Is HubSpot a requirement for participants in our marketing and sales program?

HubSpot has a reputation for being an expensive tool. And in the past, that was true. You used to pay a fixed amount per month per hub, regardless of the number of users. The smallest package cost you $1,300, and the largest paid double that. This made HubSpot unaffordable for some smaller companies.

Nowadays, however, HubSpot uses a pricing strategy based on the number of users (seats). As a result, you can start with Marketing Hub or Sales Hub for $15 per month per user (or even for free). You can then scale up as your needs change, so "It's too expensive" is no longer an argument for ignoring HubSpot.

So although you can start with HubSpot from 15 euros per month per user, the basis for our program consists of Marketing Hub Professional with 2,000 marketing contacts and Sales Hub Starter. For Marketing Hub Professional you pay 792 euros per month for 3 users and for Sales Hub Starter 15 euros per month per user (both when paid per year). So depending on the chosen level, you can expect to spend at least just under 1,000 euros per month on HubSpot license fees in our program.

In addition to license fees, you may have to deal with implementation costs. If you choose Starter, you can often do the implementation yourself, but with Professional you also need a professional implementation. This costs between 8,000 and 25,000 euros, depending on the size of your team (to be trained), the number of hubs, any data migrations, and so on.

HubSpot's fee structure can be quite confusing if you're not already working with HubSpot. But that's completely understandable with all the different Hubs and variants to choose from.

You now know that for our program you will need at least Marketing Hub Professional and (usually) Sales Hub Professional, and that you will spend just under 1,000 euros per month for these, in addition to implementation costs that depend on the size and complexity of the implementation.

At Buzzlytics, we train and coach our program participants to get the most out of HubSpot. We are not a HubSpot Partner (nor do we want to become one) nor do we perform implementations or integrations.

However, we do offer training to select the right tools and we can help you use HubSpot properly. In the latter case, you can think of trainings to improve the quality of your data, set up assignment selling templates, build dashboards, and so on.

If you're not using HubSpot now, but want to start using it when you start our program, it's helpful to let us know ahead of time. We can then work with you to see which Hubs you need and how many seats, and sometimes we can also negotiate special discounts through our network of HubSpot partners.

Wondering which Hubs and how many seats we would recommend to you? Or do you want to know if you can keep using your current tools or would you be better off switching to HubSpot? Schedule a free consultation with one of our consultants and we will be happy to think with you!