The Buzzlytics learning centre

You are about to start, or have just started, our marketing and sales program. The vision is clear, the team is motivated, and...

You've invested in training for your team several times in the past, but despite the enthusiasm during and shortly after training, you repeatedly find that your...

As a business owner or marketing manager, you've probably taken or had your team take various marketing training courses. Perhaps you've invested in online courses, workshops or even a full training program. ...

Implementing a good marketing strategy is a challenge for many companies. Methodologies such as They Ask, You Answer or StoryBrand may provide a clear framework, but practical implementation often remains...

According to recent data from research and consulting firm Gartner, the average buyer is already more than 80% through the buying process before contacting sales. Even more telling is that...

You've read the book StoryBrand or attended a webinar, are excited about the method and are considering implementing it in your business. With this new approach, you hope to improve your...

"In many organizations, marketing still dangles at the bottom of the priority list. A dangerous misconception," says Marcus Sheridan. If these words from Marcus Sheridan, founder of They Ask, You Answer, strike your...

You've completed your StoryBrand implementation with Buzzlytics and have already taken significant steps to improve your website and other marketing materials. Now you're wondering what else you can...

You are the owner or marketing and sales manager of an SME company and are taking a critical look at your current marketing and sales activities. Outsourcing results are disappointing, costs are rising and...

As a professional in marketing or sales, you're probably overwhelmed by the vast array of AI tools available. Every week there seems to be a new tool that promises to bring you...

You've written, if you do say so yourself, an excellent article, covered all the important points, and now you just need to write a conclusion. Surely that feels every...

This situation is probably familiar to you: you need a certain product or service and after a round of googling you found a website of a company...

You're in our marketing and sales program and are working on your first article. The topic is good, you've filled out a content compass, you've picked up good input from...

You've invested in a StoryBrand private workshop from our sister company StoryBrand Netherlands and are excited about the clear message you've developed. But now you're faced with...

You've just started our marketing and sales program and are wondering which trainings are really relevant to you and your team. With five different types of training and...

You're excited about our marketing and sales program and have decided you're serious about it. Whether you have yet to start, are just getting started or...

According to Stanford University's AI Index Report 2024, there are now hundreds of thousands of AI tools for a wide variety of tasks. Very understandable, then, if you can't see the forest for the trees...

At Buzzlytics, we are fans of Andy Crestodina and Orbit Media. Orbit Media publishes an Annual Blogger Survey each year with trends and insights among more than 1,000 bloggers...

There was once a time (Grandma tells...) when, as a content manager, you could write an article pretty easily, add some keywords and within a few weeks be in the top of Google...

Are you just entering our marketing and sales program? If so, you'll soon be faced with the content compass. These are four questions you'll be asked every time before you...

You're excited about StoryBrand and want to implement this methodology in your business. Now you are faced with a choice: do you go for a full StoryBrand implementation or do you opt for...

You've decided to invest in your growth and you know that a lot needs to be done in the areas of marketing and sales. Until now, you have been managing these activities...

You're convinced that your company needs to do more with marketing and sales, but you're still unsure about the best approach. After considering several options, you think...

As a content manager, you want to help (potential) customers make informed purchasing decisions. But how do you make sure they get exactly the information they need, at the...

You are a business owner or marketing manager and may be interested in Buzzlytics' marketing and sales program. You have already worked with outside agencies and due to disappointing results are...

You are interested in our marketing and sales program and are exploring the different levels: Start-up, Essentials, Growth and Mastery. You are wondering what your...

Are you about to create your first product or service fit video and finding it a bit exciting? You're not alone - for many...

The time has come: your first customer journey video is on the horizon! You've already made other Selling 7 videos but the customer journey video is new to you. Understandably so...

You've just learned about landing page videos and are excited to get started with them. As a videographer, you know that video is a powerful medium to build trust...

You've read StoryBrand and are excited about the methodology. The theory sounds logical and the examples are clear. Maybe you've even already attended a workshop and created a BrandScript...

You have just started in our marketing and sales program and are facing a new challenge: creating your first "Claims we make" video (Claims we make video in the...

You have just started our marketing and sales program and as part of it you need to start producing Selling 7 videos. One of the videos you need to produce is a...

If this is your first time as a videographer to shoot an 80% video, it is quite understandable if you find it a bit exciting. You've probably seen this type of video...

As a videographer, you have been tasked with making bio-videos of your colleagues. An exciting challenge, because although you are used to working with the camera, his...

You've joined our Mastery program with your organization and are going to participate in our HubSpot training from your position. Chances are you're curious about what to expect from this.. ..

Are you already familiar with StoryBrand and They Ask, You Answer (TAYA) and now wondering where best to start within your organization? Then...

You've read StoryBrand (and perhaps its successor Marketing Made Simple. The method appeals to you and you would like to use it in your business. But...

As a business owner or marketing manager, you know how crucial it is to choose the right marketing strategy. You read about demand generation (demand gen) on LinkedIn, you already work there...

You have studied StoryBrand and are now considering implementing this method in your marketing yourself. But before you invest time and money, you obviously want to...

You have just started TAYA Mastery within your company and soon you will have your first content training. You may already have experience writing content, but the...

You're considering getting started with StoryBrand, but you're unsure. Does this framework actually fit your organization? You obviously don't want to invest time and money in...

Andy Crestodina is one of my great heroes in the field of content marketing. I have been following him for years, have his fantastic book Content Chemistry on my bookshelf and...

Many people wonder if e-mail marketing is still a good way to reach their customers in 2024. Wouldn't it be much better to invest in your presence on...

If you have read the book StoryBrand, you are already familiar with the concept BrandScript. This is a powerful tool that helps you write your marketing message according to the 7-part...

When someone asks you what you do, you have a chance to leave a lasting impression with potential clients. But instead, we often give uninteresting...

As a content manager, you are responsible for creating content that needs sales. But how do you know what questions to answer in your content? You can make your own...

Do you ever feel like your marketing isn't really working? That you're spending money on a Web site that doesn't produce much? Or that you're seeing leads dry up without...

You have a great product or service, but you find that your message is not getting through to your target audience. Your website attracts few visitors Your social media posts are getting...

You've just started our marketing and sales program and now face the challenge of writing your first product review. All kinds of questions are running through your head: "Is...

If you have just started They Ask, You Answer, it can be quite exciting to write your first issues article. Especially if you're used to talking about the benefits...

You've just started as a content manager and have been asked to write a cost article. Or maybe you're already an experienced content manager, but are going for...

You are considering participating in our AI workshop, but wonder if it is the right choice for you. Do you have enough basic knowledge to join...

"We don't need marketing, our customers come to us by word of mouth." Sound familiar? As a business owner, you're busy enough, and when business is good,...

As a content manager, you have a mission: to create valuable content that appeals to your target audience and generates leads. But you keep running into the same problem. Your sales colleagues, who deal daily with potential...

You've discovered They Ask, You Answer (TAYA) and are excited about the possibilities this framework offers for your business. You are considering enlisting help to implement...

You have just been appointed as a content manager and you are expected to write your content according to the They Ask, You Answer (TAYA) philosophy. If you already have experience...

You have started using video within your company and you have been asked to appear in front of the camera as well. You are not used to this and therefore you find it...

As a TAYA content manager, you can occasionally feel quite overwhelmed by all the tasks on your plate. You have to plan, write, edit, publish and analyze your content. ...

Do you sometimes feel overwhelmed by the sheer volume of content you have to produce as a TAYA content manager? Three blogs a week, social media posts, newsletters, new web pages, premium content ... it...

At Buzzlytics, we often see that companies who turn to a marketing agency because they want to improve their results are almost by default advised to have a new website built. ...

Did you know that only 7% of the effectiveness of a message is determined by the words you speak? 38% is determined by your tone, intonation and volume and 55%...

You only have to open any website or social media app and it's obvious: video is booming. YouTube has even become the second largest...

As a business, you have to do sales and marketing to stay afloat. Most companies agree on that. A lot trickier is the question in...

This article was first published on July 9, 2024 and extensively updated on February 27, 2025. Many companies set a tremendously high threshold for themselves to engage with...

Many companies struggle with how to use video to generate more sales. They often have a company video or "about us" video on their website, but...

As a brand new TAYA content manager, you have been tasked with writing an article comparing two or more products or services You are familiar with the...

As a business owner starting out with They Ask, You Answer, you face a tough choice: should you invest in an in-house content manager or is it better to outsource your content from.. .

A subscription to ChatGPT costs from 20 USD per month and the cost of a full-time content manager is between 3,000 and 4,500 euros per month. Pretty understandable, then, that...

In a previous life, I worked at a heat pump supplier. I was already familiar with the They Ask, You Answer philosophy, so we published articles on our website in which we gave an honest...

As a content manager, you have a tough job. You're often the only person in the company who deals with content, and it's your job to make sure that...

The trendy, English-language terms fly around your ears in marketing land: inbound marketing, content marketing, demand generation ... and then They Ask, You Answer comes along. Not so...

If you landed on this page, you probably typed "Schmidt Communications" into Google. Or you've seen in an email or on social media that our name is...

Writing a good blog can be quite intimidating. Especially if you have little experience with this or have not yet developed an established process for it. You want to create a valuable...

You're excited about They Ask, You Answer and have decided you're serious about this. One of the first things you then have to do...

Many companies looking to hire a content manager run into the question: how do I find someone who has both the right skills and knowledge of my industry? Preferably...

You are considering signing up for our marketing and sales program and have read or heard that we recommend using HubSpot for best results. You have your...

If you've already read some articles on our website or attended one of our lunch and learns, you probably already know that we recommend that you take a...

You are interested in our marketing and sales program or have even already decided that you want to start it. But there is one more thing on your mind: you are now using...

One of the first things we ask you to do when you start our marketing and sales program is to hire a content manager (full-time, part-time or a freelancer,...

Whether you call it content marketing, inbound marketing, or business blogging, the challenge for many businesses remains the same: what should you write about? Valuable content can help your business grow,...

Many companies completely miss the mark in their approach to blogging. They often see their blog as a place where they can post the occasional announcement and...