You've been investing in marketing and sales for years, but the results keep falling short. Maybe you're a business owner struggling with an unpredictable flow of leads. Or a marketing or sales manager under pressure to finally deliver better results. You've tried various methodologies but are disappointed in the returns. You wonder: is there a systematic approach that really works?

As developers of the marketing and sales program, we have guided countless companies in their growth. Not only do we know the theory behind the proven frameworks we teach in this program, but we also have direct hands-on experience. As a head coach, I've seen what works and what doesn't, and can tell you from honest experience what results you can expect when you follow our program.

In this article, I show you the measurable results you can expect from our program, as well as the non-measurable benefits that can have a big impact on your business. I outline a realistic timeline of when you can expect what results and what type of business the program works best for. After reading this article, you'll have a clear picture of what the program can bring you and what it takes to be successful.

The most common reason the program does not work is because our advice was not fully followed.

"If you do what we say in the order that we say it, in the time frame that we decide, you will get the results you are looking for."

This powerful quote from They Ask, You Answer Master Coach Chris Marr perfectly sums up what you can expect from our marketing and sales program. It's a promise, but also a condition. Because every part, every facet we provide training in can, in and of itself, deliver a grandiose ROI - provided you implement it as intended.

The key to success lies in actually following our advice. The more effective you are at this, the more results you get from the program. This may sound obvious, but it's important to understand this from the start: the program works, but you have to follow the advice.

The reverse is also true: the most common reason that the program does not work is because our advice was not fully followed. That's why we work so intensively with our clients, to make sure they apply the method correctly and therefore achieve the promised results.

Our marketing and sales program is specifically designed to help companies build their own marketing and sales expertise, rather than remain dependent on outside agencies. The program consists of four different levels, so you can get in at the level that suits your organization.

Start-up (€450 ex. VAT per month): Access to the online platform, the Marketing Made Simple training program and bi-weekly group calls on StoryBrand.

Essentials (€ 750 ex. VAT per month): Everything from Start-up plus weekly Office Hours, weekly group calls on content, bi-weekly group calls on sales and monthly group calls on websites and martech.

Growth (€3,250 ex. VAT per month): Everything from Essentials plus weekly group accountability, quarterly theme days per role and quarterly planning sessions (1:1).

Mastery (€7,800 ex. VAT per month): Everything from Growth plus monthly coaching for CEO or CCO (1:1), bi-weekly accountability (1:1) and feedback on up to 5 assets per week (1:1).

Whatever level you choose, you always get access to a complete learning environment that helps you take control of your marketing and sales, for a flat monthly fee, regardless of the size of your team.

We hear stories of companies realizing a doubling in conversions, and sometimes even growth of 400 to 800 percent.

One of the most striking results we regularly see is a significant improvement in website conversions after clients have customized their websites based on StoryBrand.

We hear stories of companies achieving doubled conversions, and sometimes even growth of 400 to 800 percent. For example, a company in the stairlift industry saw double the conversion rate on their website and a private clinic experienced a 400 to 500 percent increase in leads through their quick scan.

These results are not accidental. They come from a fundamentally different approach to how you communicate with your potential customers.

Another measurable result is the shortening of the sales cycle. When I was still working as CMO at a SaaS company with the frameworks I teach to other companies now, I saw our sales cycle go from 120 to 10 days.

How? Because potential customers who are informed through your content already come in with a list. They know exactly what they are looking for and why your solution is the right one. This makes the sales conversation much more effective and shorter.

Our sales training can also lead directly to additional sales. An IT company that recently took our sales training learned how to keep deals large instead of diluting them during the sales process. The result? They were able to bill an additional €35,000 in the same year. This revenue would not have been realized otherwise.

Another example is a company that managed to close a large deal with an enterprise client within weeks of our sales training, thanks in part to the techniques they learned.

The program gives your team more clarity on shared goals and provides a clear structure for collaboration.

In addition to measurable results, there are benefits that are less directly quantifiable, but no less important. One is the improved collaboration between marketing and sales.

The program gives your team more clarity on shared goals and provides a clear structure for collaboration. There are even concrete agenda examples for effective marketing and sales meetings. The result is a more streamlined process where everyone is working in the same direction.

By communicating openly and transparently in your content, you build a different kind of trust with your potential customers. They get the feeling that you have nothing to hide and truly have their best interests at heart.

This can lead to excessive trust: customers perceiving your company as much bigger or more important than it may actually be. A smaller company can thus gain the trust that normally only big players enjoy.

We do not advise our clients to immediately turn off their cold calling or outbound marketing. Instead, we recommend phasing them out gradually as their inbound strategy yields more results.

In the end, we regularly see companies having to spend less on ads while still generating the same or even a higher number of leads. An example is the aforementioned client in the stairlift industry who, thanks to their StoryBrand-optimized website, were able to discontinue their TV ads while continuing to generate the same number of leads.

Truly significant growth occurs only when you continue to consistently produce new content.

In the early stages of the program, we often see some "lucky shots" - quick successes that come from applying certain techniques once. Because you use content, deploy a 1-on-1 video, or implement something else from the program, you may quickly see a number of new deals or quote requests come in.

These initial results are motivating, but the real work - and lasting results - come after that.

After making changes to your website and publishing your lead generator and associated emails, you will already see some improvement in your results. But the truly significant growth only occurs when you continue to consistently produce new content.

After a few months, organic traffic begins to grow, followed by an increase in leads. And again a few months later, this translates into noticeable growth in sales. This is the natural process you can expect with consistent application of the methodology.

Our marketing and sales program is not a collection of tricks you can apply for a quick but temporary boost. It's an in-depth approach that transforms your company culture and leads to sustainable growth.

What we do at Buzzlytics is fundamentally different from what marketing tricks teach. We aim for a real culture change in your company, looking at the market in a different way. This is what sets us apart from quick-fix solutions.

This culture change takes time. You will often incur the costs before the results follow. But once the methodology has penetrated the culture layer and become part of how your company operates, the growth is sustainable and "the sky's the limit.

Buzzlytics' marketing and sales program is not a collection of tricks you can apply for a quick but temporary boost. It is an in-depth approach that transforms your company culture and leads to sustainable growth.

As Chris Marr so aptly puts it, "If you do what we say in the order that we say it, in the time frame that we decide, you will get the results you are looking for." We have seen this promise become a reality at countless companies - from doubled conversion rates to shortened sales cycles and significant revenue increases.

At Buzzlytics, we understand that you may be skeptical due to previous marketing disappointments. That's why we share both the successes and the realities of what it takes to get results. Not every business will realize the same ROI, and results don't always come right away. But if you are willing to follow the program as intended, you will reap the rewards.

Wondering if our marketing and sales program can work for your business?Then schedule a call with us to discuss how we can address your specific challenges and what results you can expect.