You've been investing in marketing and sales for years, but the results keep falling short. Maybe you're a business owner struggling with an unpredictable flow of leads. Or a marketing or sales manager under pressure to finally deliver better results. You've tried various methodologies but are disappointed in the returns. You wonder: is there a systematic approach that really works?

As head coach and developer of Buzzlytics' marketing and sales program, I have guided countless companies in their growth. Not only do I know the theory behind the proven frameworks we teach in this program, but I also have direct hands-on experience. I've seen what works and what doesn't, and can tell you from honest experience what results you can expect when you follow our program.

In this article, I show you the measurable results you can expect from our program, as well as the non-measurable benefits that can have a big impact on your business. I outline a realistic timeline of when you can expect what results and what type of business the program works best for. After reading this article, you'll have a clear picture of what the program can bring you and what it takes to be successful.

Every component we provide training in can in itself deliver a grandiose ROI - provided you implement it as intended.

"If you do what we say in the order that we say it, in the time frame that we decide, you will get the results you are looking for."

This powerful quote from They Ask, You Answer Master Coach Chris Marr perfectly sums up what you can expect from our marketing and sales program. It's a promise, but also a condition. Because every part, every facet that we provide training in, can in itself deliver a grandiose ROI - provided you implement it as intended.

The key to success lies in actually following our advice. The more effective you are at this, the more results you get from the program. This may sound obvious, but it's important to understand this from the start: the program works, but you have to follow the advice.

The reverse also applies: the most common reason the program does not work is because our advice has not been fully followed. This is why we work so intensively with our customers, to ensure that they apply the method correctly and thereby achieve the promised results.

One of the most striking results we regularly see is a significant improvement in website conversions after clients have customized their websites based on StoryBrand.

We hear stories of companies achieving doubled conversions, and sometimes even growth of 400 to 800 percent. For example, a company in the stairlift industry saw double the conversion rate on their website and a private clinic experienced a 400 to 500 percent increase in leads through their quick scan.

These results are not accidental. They come from a fundamentally different approach to how you communicate with your potential customers.

Another measurable result is the shortening of the sales cycle. When I was still working as CMO at a SaaS company with the frameworks I teach to other companies now, I saw our sales cycle go from 120 to 10 days.

How? Because potential customers who are informed through your content already come in with a list. They know exactly what they are looking for and why your solution is the right one. This makes the sales conversation much more effective and shorter.

I saw the sales cycle at the company I worked for go from 120 to 10 days.

Our sales training can also lead directly to additional sales. An IT company that recently took our sales training learned how to keep deals large instead of diluting them during the sales process. The result? They were able to bill an additional €35,000 in the same year. This revenue would not have been realized otherwise.

Another example is a company that managed to close a large deal with an enterprise client within weeks of our sales training, thanks in part to the techniques they learned.

In addition to the measurable results, there are also benefits that are less directly quantifiable, but no less important. One is the improved collaboration between marketing and sales.

The program gives your team more clarity on shared goals and provides a clear structure for collaboration. There are even concrete agenda examples for effective marketing and sales meetings. The result is a more streamlined process where everyone is working in the same direction.

Also read: How to organize a revenue team meeting (+ sample agendas)

By communicating openly and transparently in your content, you build a different kind of trust with your potential customers. They get the feeling that you have nothing to hide and truly have their best interests at heart.

This can lead to excessive trust: customers perceiving your company as much bigger or more important than it may actually be. A smaller company can thus gain the trust that normally only big players enjoy.

We do not advise our clients to immediately turn off their cold calling or outbound marketing. Instead, we recommend phasing them out gradually as their inbound strategy yields more results.

At the end of the day, we regularly see companies spend less on advertising while still generating the same or even a higher number of leads. An example is the aforementioned client in the stairlift industry who, thanks to their StoryBrand-optimized website, were able to discontinue their TV ads while continuing to generate the same number of leads.

In the early stages of the program, we often see a number of "lucky shots" - quick successes that come from applying certain techniques once. As you use content, deploy a 1-on-1 video, or implement something else from the program, you may quickly see a number of new deals or quote requests come in.

These initial results are motivating, but the real work - and lasting results - come after that.

But when the new methodology has become part of how your company operates, the growth is sustainable and "the sky is the limit."

After the initial implementation of your website, lead generator and associated emails, for example, you will see an initial difference in results. But the real magic happens as you continue to consistently produce content.

After a few months, organic traffic begins to grow, followed by an increase in leads. And again a few months later, this translates into noticeable growth in sales. This is the natural process you can expect with consistent application of the methodology.

What we do at Buzzlytics is fundamentally different than teaching some marketing tricks. We aim for a real culture change in your company, looking at the market in a different way. This is what sets us apart from quick-fix solutions.

This culture change takes time. You will often incur the costs before the results follow. But once the methodology has penetrated the culture layer and become part of how your business operates, the growth is sustainable and "the sky's the limit."

Also read: Why is a culture change needed for They Ask, You Answer?

In addition to the program itself, you need to consider the time investment of your team. This need not be dozens of hours, but enough to properly implement the methodology.

You also need a basic toolstack and, in some cases, basic hardware for the video portion.

Read also: Additional costs for the marketing and sales program: here is what you should consider

Buzzlytics' marketing and sales program is not a collection of tricks you can apply for a quick but temporary boost.

As mentioned earlier, our program aims for a culture change. This requires a team that is willing to work in a different way. The more your team goes along with this change, the greater the results will be.

It is important to understand that there is no "one size fits all" answer to the question of ROI. How much you put in determines how much you get out. But one thing is certain: if you follow the program as intended, you will see results.

Buzzlytics' marketing and sales program is not a collection of tricks you can apply for a quick but temporary boost. It is an in-depth approach that transforms your company culture and leads to sustainable growth.

As Chris Marr so aptly puts it, "If you do what we say in the order that we say it, in the time frame that we decide, you will get the results you are looking for." We have seen this promise become a reality at countless companies - from doubled conversion rates to shortened sales cycles and significant revenue increases.

At Buzzlytics, we understand that you may be skeptical due to previous marketing disappointments. That's why we share both the successes and the realities of what it takes to get results. Not every business will realize the same ROI, and results don't always come right away. But if you are willing to follow the program as intended, you will reap the rewards.

Are you curious if Buzzlytics' marketing and sales program can work for your company? Then schedule a call with me or one of my colleagues to discuss how we can address your specific challenges and what results you can expect.