The Buzzlytics learning centre
Free articles to improve your marketing and sales and grow your business
October 1, 2024
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Reading time: +/- 8 min
You are interested in implementing They Ask, You Answer (TAYA) within your company, but it is not yet entirely clear to you what the role of the management team in this...
September 26, 2024
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Reading time: +/- 7 min
You are considering participating in our AI workshop, but are wondering if it is the right choice for you.Do you have enough basic knowledge to join...
August 15, 2024
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Reading time: +/- 5 min
As a business owner, you know how valuable business coaching can be. You already work with a business coach and it has already paid off handsomely for you. However, you are also excited...
Aug. 6, 2024
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Reading time: +/- 6 min
At Buzzlytics, we often see that companies who turn to a marketing agency because they want to improve their results are almost by default advised to have a new website built. ...
July 16, 2024
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Reading time: +/- 5 min
Are you excited about They Ask, You Answer and would like to start TAYA Mastery, but is the investment too high for you? Then I have good news for...
July 11, 2024
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Reading time: +/- 7 min
As a business, you have to do sales and marketing to stay afloat. Most companies agree on that. A lot trickier is the question in...
June 13, 2024
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A subscription to ChatGPT costs from 20 USD per month and the cost of a full-time content manager is between 3,000 and 4,500 euros per month. Pretty understandable, then, that...
May 28, 2024
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Reading time: +/- 7 min
If you landed on this page, you probably typed "Schmidt Communications" into Google. Or you've seen in an email or on social media that our name is...
May 23, 2024
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Reading time: +/- 12 min
When you first hear about They Ask, You Answer (TAYA), you may wonder if this approach is right for your business. The successful examples...
May 16, 2024
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Reading time: +/- 11 min
You're excited about They Ask, You Answer and have decided you're serious about this. One of the first things you then have to do...
May 9, 2024
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Many companies looking to hire a content manager run into the question: how do I find someone who has both the right skills and knowledge of my industry? Preferably...
May 7, 2024
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Reading time: +/- 7 min
You are considering signing up for TAYA Mastery and have read or heard that for best results with They Ask, You Answer we recommend HubSpot...
May 2, 2024
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Reading time: +/- 13 min
If you have already read some articles on our website or attended one of our lunch and learns, you probably already know that we recommend that you...
April 25, 2024
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You have decided to invest in your growth and you know that a lot has to be done in terms of marketing. Up until now, you've had your marketing completely...
April 23, 2024
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Reading time: +/- 10 min
One of the complaints we hear most often about content marketing is that it takes so long to see results. You write a useful article, hit publish...
April 17, 2024
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Reading time: +/- 8 min
You've read They Ask, You Answer by Marcus Sheridan and/or attended one of our Lunch & Learns and got all excited about They Ask, You Answer. You...
April 15, 2024
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Reading time: +/- 7 min
One of the first things we ask you to do when you start our TAYA Mastery program is to hire a content manager who will be responsible for the...
April 12, 2024
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Reading time: +/- 11 min
Whether you call it content marketing, inbound marketing, or business blogging, the challenge for many businesses remains the same: what should you write about? Valuable content can help your business...
April 10, 2024
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Reading time: +/- 5 min
At Buzzlytics, we offer both StoryBrand and They Ask, You Answer processes. These are both proven frameworks that have already helped hundreds of companies around the world. But why fill...
March 29, 2024
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Reading time: +/- 6 min
As you begin your They Ask, You Answer journey, hiring a content manager can be quite exciting. This person will be the centerpiece of your content marketing efforts, so you know...
March 25, 2024
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Reading time: +/- 7 min
Many companies completely miss the mark in their approach to blogging. They often see their blog as a place where they can post the occasional announcement and...
March 18, 2024
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Reading time: +/- 5 min
The role of a CEO can vary widely depending on the size of the company. In a very small company, the CEO may also be the head Marketing or the...