The Buzzlytics learning centre

As an entrepreneur or marketer who uses AI tools like ChatGPT and Midjourney, you may have already heard that the AI Act is coming. With all the different deadlines, risk levels and...

You have studied StoryBrand and are now considering implementing this method in your marketing yourself. But before you invest time and money, you obviously want to...

You're considering getting started with StoryBrand, but you're unsure. Does this framework actually fit your organization? You obviously don't want to invest time and money in...

You are interested in implementing They Ask, You Answer (TAYA) within your company, but it is not yet entirely clear to you what the role of the management team in this...

"We don't need marketing, our customers come to us by word of mouth." Sound familiar? As a business owner, you're busy enough, and when business is good,...

As a business, you have to do sales and marketing to stay afloat. Most companies agree on that. A lot trickier is the question in...

If you landed on this page, you probably typed "Schmidt Communications" into Google. Or you've seen in an email or on social media that our name is...

At Buzzlytics, we offer both StoryBrand and They Ask, You Answer processes. These are both proven frameworks that have already helped hundreds of companies around the world. But why fill...

The role of a CEO can vary widely depending on the size of the company. In a very small company, the CEO may also be the head Marketing or the...