The Buzzlytics learning centre

As an entrepreneur or marketer who uses AI tools like ChatGPT and Midjourney, you may have already heard that the AI Act is coming. With all the different deadlines, risk levels and...

You have studied StoryBrand and are now considering implementing this method in your marketing yourself. But before you invest time and money, you obviously want to...

You have just started TAYA Mastery within your company and soon you will have your first content training. You may already have experience writing content, but the...

You're considering getting started with StoryBrand, but you're unsure. Does this framework actually fit your organization? You obviously don't want to invest time and money in...

"We don't need marketing, our customers come to us by word of mouth." Sound familiar? As a business owner, you're busy enough, and when business is good,...

You have just been appointed as a content manager and you are expected to write your content according to the They Ask, You Answer (TAYA) philosophy. If you already have experience...

You only have to open any website or social media app and it's obvious: video is booming. YouTube has even become the second largest...

As a business, you have to do sales and marketing to stay afloat. Most companies agree on that. A lot trickier is the question in...

Many companies struggle with how to use video to generate more sales. They often have a company video or "about us" video on their website, but...

If you landed on this page, you probably typed "Schmidt Communications" into Google. Or you've seen in an email or on social media that our name is...