You have just started the marketing and sales program within your company and soon you will have your first content training. You may already have experience writing content, but the Endless Customers methodology (formerly They Ask, You Answer) is new to you. Understandably, then, you're wondering what to expect from content training. What does such training look like practically? What exactly are you going to learn? How much time should you set aside for it?

As a content trainer at Buzzlytics, I have already trained several content managers on how to write Endless Customers content. I not only know the theory, but also know exactly what content managers run into in practice and how to help them through it. Thanks to my direct experience teaching content training, I can tell you firsthand what to expect.

In this article, I'll take you through the practical side of content training. You will learn what your training looks like practically, what you will learn and what you can expect in terms of guidance during and after the training. After reading, you'll know exactly where you stand and you can start your training with confidence.

First of all, it's good to know that every content training is 1-on-1. So in each training there is always full attention for your situation and the questions you are walking around with.

The training is always tailored to your company's situation. Sometimes content training is combined with other disciplines such as video training, website training or HubSpot training. This can mean that you will be trained together with a videographer or marketer, for example. The exact interpretation depends on which Endless Customers roles are already present within your company and what type of subscription your employer has taken out.

The trainings take place online by default. The advantage of this is that we can record the sessions so you can look back afterwards. For certain topics, a physical session may have added value. We determine this in consultation. In case of a physical session, the content trainer can come to your location or you can come to our office in Leusden.

A training session lasts three quarters of an hour to an hour and takes place every two weeks as standard. You may temporarily have more sessions during the onboarding phase, such as weekly. In addition to the sessions themselves, it is important to set aside time to prepare for the sessions and process what you have learned. This falls within your normal duties as a content manager and consists of reading articles, taking courses in the community and applying what you have learned.

The content trainer always gauges your level of knowledge and adjusts the training accordingly.

The training begins with a thorough onboarding in which you'll learn to work with key Endless Customers tools and methodologies. These include the content compass, the content cover sheet and the Endless Customers quality checklist. In addition, you'll learn what an ideal work week looks like for an Endless Customers content manager.

Furthermore, during the training, as well as outside of it during the marketing and sales program, you will develop essential skills to become a good Endless Customers content manager.

Consider, for example:

• How to determine which articles to write about
• How to interview subject matter experts (SMEs)
• How to optimize articles for SEO
• How to write other content, such as buyer's guides and lead generators

The content trainer always gauges your level of knowledge and adjusts the training accordingly. For example, are you already familiar with SEO? Then we spend less time on this than with someone who knows little about it. The content of the training is partly tailored to your needs and partly to the goals that were set for your company in the 90-day planning session.

Tip: As a content manager, you can become a Certified Content Manager as part of your marketing and sales program. You can combine this track perfectly with your marketing and sales program, and such a certification will make you even more valuable to your current employer and possible future employers.

You send your written articles to the trainer outside the training. That way we don't spend valuable training time going through complete articles. If you have any specific questions about feedback on an article you can of course always ask during the training.

At the beginning of each training session, there is space to discuss your own challenges. For each question, the trainer considers whether it is best addressed in the training or in a coaching session. Questions that touch multiple disciplines or require strategic choices are often referred to coaching.

After each training, if needed, you will receive relevant additional content such as links to articles, online courses from our online learning environment, or PowerPoint presentations. For urgent questions between training sessions, you can always call or send an email.

The Endless Customers content training is more than just a training - it's a personal development track that helps you grow as a content manager. The flexible format, where the training is tailored to your situation and knowledge level, ensures that you learn exactly what you need.

As a trainer, I see time and again how content managers grow quickly in their role through our hands-on approach. Through the combination of training, personal feedback and additional support, I not only help you understand the Endless Customers methodology, but also help you apply it successfully within your organization.

At Buzzlytics, we've trained several content managers who are now independently producing high-quality Endless Customers content. Want to get off to a flying start? Then these articles are a good start:

• How do you write a blog that generates traffic, leads and sales? [proven method]
• Business blogging: 5 blog topics that drive traffic and sales (+ examples)
• The Big 5: This is how to write an effective cost article for your business