The Buzzlytics learning centre
Free articles to improve your marketing and sales and grow your business
December 3, 2024
-
Reading time: +/- 8 min
You want to use video in your sales process and for this you are hesitating between Vidyard and Loom. Vidyard is often recommended for sales teams, but Loom is cheaper. You therefore ask yourself...
November 26, 2024
-
Reading time: +/- 5 min
You're considering getting started with StoryBrand, but you're unsure. Does this framework actually fit your organization? You obviously don't want to invest time and money in...
November 12, 2024
-
Reading time: +/- 6 min
Many people wonder if e-mail marketing is still a good way to reach their customers in 2024. Wouldn't it be much better to invest in your presence on...
November 7, 2024
-
Reading time: +/- 8 min
If you have read the book StoryBrand, you are already familiar with the concept BrandScript. This is a powerful tool that helps you write your marketing message according to the 7-part...
November 5, 2024
-
Reading time: +/- 7 min
When someone asks you what you do, you have a chance to leave a lasting impression with potential clients. But instead, we often give uninteresting...
October 15, 2024
-
Reading time: +/- 8 min
You have a great product or service, but you find that your message is not getting through to your target audience. Your website attracts few visitors Your social media posts are getting...
October 1, 2024
-
Reading time: +/- 8 min
You are interested in implementing They Ask, You Answer (TAYA) within your company, but it is not yet entirely clear to you what the role of the management team in this...
September 26, 2024
-
Reading time: +/- 7 min
You are considering participating in our AI workshop, but are wondering if it is the right choice for you.Do you have enough basic knowledge to join...
September 24, 2024
-
Reading time: +/- 5 min
"We don't need marketing, our customers come to us by word of mouth." Sound familiar? As a business owner, you're busy enough, and when business is good,...
September 10, 2024
-
Reading time: +/- 8 min
You've discovered They Ask, You Answer (TAYA) and are excited about the possibilities this framework offers for your business. You are considering enlisting help to implement...
Aug. 27, 2024
-
Reading time: +/- 7 min
You have started using video within your company and you have been asked to appear in front of the camera as well. You are not used to this and therefore you find it...
August 1, 2024
-
Reading time: +/- 5 min
Did you know that only 7% of the effectiveness of a message is determined by the words you speak? 38% is determined by your tone, intonation and volume and 55%...
July 23, 2024
-
Reading time: +/- 9 min
You only have to open any website or social media app and it's obvious: video is booming. YouTube has even become the second largest...
July 11, 2024
-
Reading time: +/- 7 min
As a business, you have to do sales and marketing to stay afloat. Most companies agree on that. A lot trickier is the question in...
July 4, 2024
-
Reading time: +/- 9 min
Many companies struggle with how to use video to generate more sales. They often have a company video or "about us" video on their website, but...
May 30, 2024
-
Reading time: +/- 8 min
The trendy, English-language terms fly around your ears in marketing land: inbound marketing, content marketing, demand generation ... and then They Ask, You Answer comes along. Not so...
May 28, 2024
-
Reading time: +/- 7 min
If you landed on this page, you probably typed "Schmidt Communications" into Google. Or you've seen in an email or on social media that our name is...
May 23, 2024
-
Reading time: +/- 12 min
When you first hear about They Ask, You Answer (TAYA), you may wonder if this approach is right for your business. The successful examples...
May 16, 2024
-
Reading time: +/- 11 min
You're excited about They Ask, You Answer and have decided you're serious about this. One of the first things you then have to do...
May 7, 2024
-
Reading time: +/- 7 min
You are considering signing up for TAYA Mastery and have read or heard that for best results with They Ask, You Answer we recommend HubSpot...
April 23, 2024
-
Reading time: +/- 10 min
One of the complaints we hear most often about content marketing is that it takes so long to see results. You write a useful article, hit publish...
April 10, 2024
-
Reading time: +/- 5 min
At Buzzlytics, we offer both StoryBrand and They Ask, You Answer processes. These are both proven frameworks that have already helped hundreds of companies around the world. But why fill...
March 27, 2024
-
Reading time: +/- 7 min
If you're about to embrace They Ask, You Answer, you've probably been ready for a change for a while. Perhaps you've become frustrated with marketing that...
March 18, 2024
-
Reading time: +/- 5 min
The role of a CEO can vary widely depending on the size of the company. In a very small company, the CEO may also be the head Marketing or the...