What is They Ask, You Answer?

They Ask, You Answer is a business framework that revolves around an obsession with your customer's questions, needs and concerns. By focusing on 10 clear concepts, thousands of companies worldwide are achieving results with inbound marketing.

Today, They Ask, You Answer is used by thousands of companies around the world. Both B2B and B2C companies in retail, manufacturing, software, healthcare, real estate and many other industries.

Underlying They Ask, You Answer is a simple idea: well-informed prospects become happier and better customers. When your prospects ask questions, you should answer them openly and honestly on your website. That's where the name of this framework comes from: They Ask, You Answer.

When we shift our focus to educating our prospects, and communicating openly and honestly about our products and services (even when uncomfortable, such as with prices and cons), the following happens:

  • We gain confidence from our target audience.

  • We filter out ill-fitting prospects.

  • We facilitate the buying process.

They Ask, You Answer teaches you how to create the right content. Both written content and videos.

The framework also helps you organize that content in such a way that your (potential) customers can easily consume the content. And it ensures that your sales team can use the content in the sales process and increase 'close rates'.

When you implement They Ask, You Answer into your business, you will see a huge increase in your organic traffic, get more and better leads and see sustained sales growth.

They Ask, You Answer aligns your marketing and sales teams and enables them to work together toward common goals. With the goal of positioning your company in your market as the trusted advisor. They Ask, You Answer is the sustainable growth plan for your business.

Is They Ask, You Answer the right approach for your business?

In this video, Daan Schmidt helps you assess whether They Ask, You Answer is the right fit for you and your business.

When you implement They Ask, You Answer in your business:

  • You get a grip on your sales and marketing and stop relying on external marketing agencies.

  • Your sales and marketing teams become one and reach their full potential.

  • Your marketing finally starts generating revenue because you attract qualified visitors and prospects.

Why They Ask, You Answer works

Simplicity

10 clear concepts that apply to every industry and that every business can master.

By answering your prospects' questions openly, you gain trust and are seen as the trusted advisor and authority in your market.

Your marketing and sales efforts are streamlined by common goals.

Using the right content in the sales process creates customers who are a better fit for you and ready to buy.

The 10 core concepts of They Ask, You Answer

The 'Big 5'

Five content topics guaranteed to drive more organic visitors, qualified leads and faster sales.

Assignment selling

Learn how to use content effectively in the sales process, from the prospect stage to closing a deal, so you get better-informed prospects and don't waste time on prospects who are not a good fit for you.

In-house content management

A well-trained in-house content team is faster, cheaper and better tailored to the needs of your business.

Revenue team

Merging marketing and sales teams into one team means working together on what really matters: generating revenue.

Learning centre

Your content should be well organized and easy to find on your website so that visitors can quickly find what they are looking for.

The 'Selling 7'

The seven types of videos that help your prospects build a relationship with your brand before they contact your sales team at all.

Virtual sales

From 1-on-1 video at the prospect stage to the sales appointment. These best practices will help your team succeed in a world where video is number one.

Self-service tools

Make it easy for your prospect to buy from you by using chat, tools that allow them to schedule an appointment themselves and more contactless customer experiences.

Sales & marketing alignment

Unify your company around shared goals and a strategy so that you finally resolve frustrations in your team.

Implementation of martech and CRM

Don't just pay for your CRM platform, make sure your entire team knows how to use it correctly in all processes.

Let us help you implement They Ask, You Answer in your business.

  • Step 1 - Talk to an advisor

In an online Discovery Call, we mainly ask questions. We want to know exactly where you are and where you want to go. Together we see if there is a match.

  • Step 2 - Start the TAYA Mastery

Over 12 to 18 months, you will work with our team to implement They Ask, You Answer. So that you become the trusted advisor in your market.

  • Step 3 - Grow your business

Each quarter, using our scorecards, we work on the most important priorities, we measure the key targets, while you and your team focus on the planned tasks. This way, you achieve your goal!

Dive deeper into
They Ask, You Answer

The beginning of
They Ask, You Answer

In 2008, Marcus Sheridan's pool company was on the brink of collapse. The financial crisis hit hard. Buyers became nervous and started canceling their pool orders en masse. It seemed like Marcus's company wouldn't make it.

But Marcus heard about inbound marketing and decided to take matters into his own hands. He began answering customer questions openly and honestly on his website.

Every night after work, he wrote detailed and transparent answers to every common question, concern or problem from potential customers. Soon this content was driving more visitors to the website.

Then his salespeople started using this content in their contact with prospects. Potential customers from far and wide found their way to River Pools' website, attracted by Marcus' clarity and courage. And so They Ask, You Answer was born.

Now, years later, Marcus preaches the They Ask, You Answer-philosophy to companies around the world. He has also written the bestseller They Ask, You Answer.

Thousands of companies worldwide use this framework, which starts with a simple principle: If you care about your customer's questions and their problems and concerns, and if you educate your customer and inspire trust, they will buy from you. Because ultimately, trust is the basis for all relationships, including business.

Schedule your meeting
with a They Ask, You Answer advisor

Speak with a consultant to create a customized digital sales and marketing plan that combines proven strategy with practical instruction and guaranteed results.