As a business owner or marketing manager, you are incredibly busy and don't have time to delve extensively into every new marketing and sales method you see coming along.

But Endless Customers (formerly They Ask, You Answer) triggers you for some reason and you're curious about the quickest way to find out if this method suits your business.

At Buzzlytics, we've helped many companies implement Endless Customers. We know how valuable your time is and how frustrating it is when you put a lot of time into a method that ultimately turns out not to suit you.

Therefore, in this article I'll give you 3 concrete ways to quickly find out if Endless Customers is for you.

Our free lunch & learn sessions at an inspiring location near Leusden are the fastest way to get acquainted with Endless Customers.

In these 3-hour sessions, we address in detail questions such as:

• How do you adapt your business model to the modern, well-informed customer?
• How do you position yourself as a trusted advisor in your market?

We also share inspiring business cases of Dutch companies that have successfully implemented Endless Customers.

During the lunch & learns you will get a good picture of what Endless Customers exactly is and what it has delivered for other Dutch companies.

People we invite to a lunch & learn session sometimes think they need to have read the book before they can come to the lunch & learn. This is not necessary. The lunch & learn is really meant to be your first introduction to Endless Customers. When you go home, you can take a copy of the book with you to delve deeper.

During a lunch & learn, you will get a good picture of what Endless Customers exactly is and what it has delivered for other Dutch companies.

Would you like to have a complete understanding of the Endless Customers concept as quickly as possible? Or do you want to delve deeper after a lunch & learn? Then you should read Marcus Sheridan's book.

The book is available in several formats:

• hardcover or paperback(Dutch and English) (both affiliate links)
• e-book (English)
• audiobook (English, via globe or Storytel)

The audiobook is ideal for you if you are on the road a lot and is the fastest way to take in the content of the book. Tip: Listen to the book at 1.5 times the speed. I often do this myself with audiobooks.

But whether you read or listen to the book: read it in as few chunks as possible. It's better to read the whole book in three sessions than to read a few pages today, a page tomorrow and another few pages next week. Only by reading it in as few sessions as possible will you get a coherent understanding of Endless Customers.

Also, really plan time for this in your calendar, because as Michael Hyatt says, "What's scheduled gets done."

Are you excited about the book? Then immediately buy several copies to hand out to your leadership team and others within your company who should read it. I did this myself when I had read the book and was excited.

Read the book in as few sessions as possible to get a coherent understanding of Endless Customers.

Finally, you can book an Endless Customers workshop for you and your team. This workshop is ideal if you are enthusiastic about Endless Customers, but your leadership, sales and marketing teams still need to be convinced.

The workshop lasts one half day and is led by a certified facilitator trained by IMPACT, the company of the author and founder of Endless Customers.

Of course, what is the best way for you depends on where you are now.

Have you heard of Endless Customers, but is that all there is to it? Then a lunch & learn session is ideal as a first introduction. Then you can immediately ask the questions you undoubtedly have.

Have you already attended Lunch & Learn or are familiar with the philosophy for some other reason? Then the book is a good way to delve deeper.

Are you enthusiastic about Endless Customers and do you want to explore with your team whether it is something for you? Then a workshop is the best next step.