Can we already start They Ask, You Answer if we don't have the right people yet?

Buzzlytics' comprehensive They Ask, You Answer Mastery program is designed for any business that wants to be fully committed to making the program a success. There is no checklist of requirements - except a willingness to go all out.

If you are willing to do what it takes to build support and hold your team accountable, then you are ready to begin. If you wait for all the puzzle pieces to fall into place, you will find yourself putting off things you could actually do.

We help you with every part of your journey to digital sales and marketing mastery. There is no need to solve certain challenges before you start working with us. We work on your challenges together.

Your coach will recommend that you hire a content manager as the hub of your content marketing initiative. This person will answer the questions your sales team hears in blogs, for example. Your sales team can then use this content to inform future prospects.

Your content manager will also leverage your content experts in the content production process to inform buyers and drive traffic to your site. In addition, your content manager will likely take on other marketing tasks as well. This could mean overseeing your social media presence or writing and scheduling emails and other marketing materials.

For these reasons, we see a content manager as an essential part of your digital sales and marketing mastery.

Does this mean Buzzlytics can't work with you until you have a content manager? No, in fact, we can help you with this. For example, we can provide job descriptions and application questions.

We get to work with what you have. Every situation is different and every business faces its own challenges as it grows. Buzzlytics is your partner in meeting these challenges. We use your current circumstances as a starting point, whatever they may be.

If and when you're ready to hire a content manager, this process can move quickly - especially if you use Buzzlytics' resources.

We've had clients hire a content manager within as little as 3 weeks of creating a job description.

Marcus Sheridan, author of They Ask, You Answer, advises having the content manager start writing as soon as you assign him.

"Content managers should start producing written work in the first week. In fact, the best familiarization period consists of interviewing employees and asking questions about the products and services you sell."

Whether you start hiring a content manager before or after you start with Buzzlytics, he can quickly become a high-performing member of your team.

The only way you can effectively fill the role of content manager internally is if you see it as a new full-time role that someone is going to fill. This person should not be your content manager in addition to everything else they do.

Marcus puts it this way:

"Content management is a full-time job, and if you're going to take it seriously it deserves the full attention of an employee. If you hand it over to someone who is already employed, you're probably giving it to someone who may already be wearing too many hats."

Content management can only be taken up internally if you are willing to consider it as a new function for which you hire people internally. Otherwise, it won't work.

The They Ask, You Answer Mastery program is designed to start wherever you are. As long as there is buy-in from company leadership and a culture that supports internal development and improvement, you can get started. Buzzlytics tailors the program to the needs of your company.

We've worked with clients who already have a solid content team, and we've worked with clients who are still months away from hiring their first content producer.

But that's not a problem. You just need to be willing to do what it takes to take ownership of your digital sales and marketing. We at Buzzlytics will help you every step of the way.