[The Selling 7] Bio videos: Win prospects' trust in 2 minutes

As a videographer, you've been tasked with making biovideos of your colleagues. An exciting challenge because although you are used to working with the camera, biovideos may be new to you.
You want to create videos that really create a connection between your colleagues and potential customers. Videos that don't come across as forced, but natural and sincere. And videos that actually contribute to winning the trust of your target audience.
- But where do you start?
- What questions should you ask during such a recording?
- And how do you make people who are not used to being in front of the camera feel comfortable?
As a head coach at Buzzlytics, I have helped many videographers in our marketing and sales program create bio videos. So I know exactly what challenges you might run into and how to overcome them.
In this article, I show you step by step how to create compelling bio videos. I explain what exactly a bio video is, what the most important parts are and what questions you can ask during the recording. After reading this article, you'll know exactly how to make bio videos that resonate with (potential) customers.
Everyone who has customer contact needs an employee video of themselves.
What is a biovideo?
A bio video is a short video in which an employee introduces himself to (potential) customers. Every employee who has customer contact needs such a video of themselves. A bio-video is an essential part of the Selling 7 - seven types of videos you need to connect with your target audience.
Why do you need employee videos?
You build trust through video
When potential customers first interact with your company, they want to know who they are going to do business with. They are looking for clues to determine if you can be trusted. An organic video helps your colleagues build this trust by giving your company a face and personality.
You can already build rapport with prospects
The special thing about a bio-video is that your prospects can build a relationship with your colleagues even before they meet them in real life (if they meet them at all). They don't just see a name and job title on your website or in your colleague's email signature, but a real person they can identify with.
A bio video helps your colleagues build rapport with prospects.
What does a good bio-video look like?
Tip #1: Film in "interview style.
Don't film your colleague directly into the camera, but have him or her engage in conversation with an interviewer sitting next to the camera. Provide a relaxed, conversational tone - it should feel like a natural conversation, not a formal interview. This makes for a more natural presentation and makes colleagues who are not used to being in front of the camera feel more comfortable. After all, they are talking to a person, rather than a lens.
Tip 2: Use b-roll
B-roll is essential to make your video more interesting and dynamic.
Consider:
- footage from a second camera
- images of your colleague at work
- informal moments that show your colleague's personality
B-roll is not only important for visual variety, but can also be very useful to mask nervous moments when someone is not quite comfortable in front of the camera.
Tip 3: Keep it short and sweet
A bio-video does not have to be long to be effective. Two to three minutes is usually enough to leave a good impression.
Tip 4: Stay true to your brand
Make sure the video fits your brand identity. You want your colleague to come across as professional but remain authentic. Find the right balance between showing expertise and showing personality.
A bio-video need not be longer than two to three minutes.
What should your colleagues talk about in their video?
As a videographer, it is important to create a list of predetermined questions and share it with the team. This helps everyone prepare well and get the most out of the interview.
Focus in your questions on these three main themes:
1. Your colleague's role within the company
Start by asking about your colleague's job title and daily activities. It is not always clear to outsiders (and sometimes even colleagues) exactly what someone does.
Possible sample questions:
- What exactly does your position entail?
- What does a typical workday look like?
- What problems do you solve for clients?
- How much experience do you have in this role?
These questions help your (potential) customers understand what your colleague does, but also make it clear why your colleague has authority in this area. This adds to his credibility.
A good bio-video portrays your colleague's role, professional motivations and hobbies and passions.
2. The professional motivations of your colleague
Next, elaborate on what motivates your colleague.
Possible sample questions:
- Why does this role suit you so well?
- Why do you love your work?
- What do you find most satisfying about your work?
- What do you think the ideal customer experience should look like?
These questions provide insight into your colleague's passion and dedication.
3. The personal side of your colleague
Round out the conversation with questions about your colleague's life outside of work. Let him talk about his hobbies and what he likes to do in his free time. These personal elements will make your colleague more human and approachable.
Humanize your business with bio videos
At a time when much contact is online (via email and chat), (potential) customers are looking for ways to still build a personal connection with the people behind a company. Biovideos help with that. Few companies still use this type of video, so it's an excellent way to set yourself apart.
Fortunately, making a good bio video is easier than you might think. By using the right interview technique, adding b-roll for visual variety, and focusing on both the professional and personal side of your colleagues, you'll create videos that truly build trust with your potential customers.
Few companies still use video, so it is an excellent medium to differentiate yourself with.
In our video training courses, we see time and again how powerful these videos can be. Videographers who use our tips and tricks notice that their colleagues feel more comfortable in front of the camera and that the videos really resonate with (potential) clients.
Want to read more about how to create videos that generate leads and sales? Then read our other articles for videographers:
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