The Buzzlytics learning centre

As an entrepreneur or marketer who uses AI tools like ChatGPT and Midjourney, you may have already heard that the AI Act is coming. With all the different deadlines, risk levels and...

You have studied StoryBrand and are now considering implementing this method in your marketing yourself. But before you invest time and money, you obviously want to...

You want to use video in your sales process and for this you are hesitating between Vidyard and Loom. Vidyard is often recommended for sales teams, but Loom is cheaper. You therefore ask yourself...

You're considering getting started with StoryBrand, but you're unsure. Does this framework actually fit your organization? You obviously don't want to invest time and money in...

Andy Crestodina is one of my great heroes in the field of content marketing. I've been following him for years, have his fantastic book Content Chemistry on my bookshelf and I...

You are interested in implementing They Ask, You Answer (TAYA) within your company, but it is not yet entirely clear to you what the role of the management team in this...

You are considering participating in our AI workshop, but are wondering if it is the right choice for you.Do you have enough basic knowledge to join...

At Buzzlytics, we often see that companies who turn to a marketing agency because they want to improve their results are almost by default advised to have a new website built. ...

A subscription to ChatGPT costs from 20 USD per month and the cost of a full-time content manager is between 3,000 and 4,500 euros per month. Pretty understandable, then, that...

As a They Ask, You Answer content manager, you have a tough job. You're often the only one in the company dealing with content, and it's your job to make sure...

If you landed on this page, you probably typed "Schmidt Communications" into Google. Or you've seen in an email or on social media that our name is...

When you first hear about They Ask, You Answer (TAYA), you may wonder if this approach is right for your business. The successful examples...

You're excited about They Ask, You Answer and have decided you're serious about this. One of the first things you then have to do...

Many companies looking to hire a content manager run into the question: how do I find someone who has both the right skills and knowledge of my industry? Preferably...

You are considering signing up for TAYA Mastery and have read or heard that for best results with They Ask, You Answer we recommend HubSpot...

If you have already read some articles on our website or attended one of our lunch and learns, you probably already know that we recommend that you...

You have decided to invest in your growth and you know that a lot has to be done in terms of marketing. Up until now, you've had your marketing completely...

One of the complaints we hear most often about content marketing is that it takes so long to see results. You write a useful article, hit publish...

One of the first things we ask you to do when you start our TAYA Mastery program is to hire a content manager who will be responsible for the...

Whether you call it content marketing, inbound marketing, or business blogging, the challenge for many businesses remains the same: what should you write about? Valuable content can help your business...

At Buzzlytics, we offer both StoryBrand and They Ask, You Answer processes. These are both proven frameworks that have already helped hundreds of companies around the world. But why fill...

As you begin your They Ask, You Answer journey, hiring a content manager can be quite exciting. This person will be the centerpiece of your content marketing efforts, so you know...

Many companies completely miss the mark in their approach to blogging. They often see their blog as a place where they can post the occasional announcement and...

The role of a CEO can vary widely depending on the size of the company. In a very small company, the CEO may also be the head Marketing or the...