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Free articles to improve your marketing and sales and grow your business
December 17, 2024
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Reading time: +/- 6 min
You have studied StoryBrand and are now considering implementing this method in your marketing yourself. But before you invest time and money, you obviously want to...
November 26, 2024
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Reading time: +/- 5 min
You're considering getting started with StoryBrand, but you're unsure. Does this framework actually fit your organization? You obviously don't want to invest time and money in...
November 14, 2024
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Reading time: +/- 6 min
Andy Crestodina is one of my great heroes in the field of content marketing. I've been following him for years, have his fantastic book Content Chemistry on my bookshelf and I...
November 12, 2024
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Reading time: +/- 6 min
Many people wonder if e-mail marketing is still a good way to reach their customers in 2024. Wouldn't it be much better to invest in your presence on...
November 7, 2024
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Reading time: +/- 8 min
If you have read the book StoryBrand, you are already familiar with the concept BrandScript. This is a powerful tool that helps you write your marketing message according to the 7-part...
November 5, 2024
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Reading time: +/- 7 min
When someone asks you what you do, you have a chance to leave a lasting impression with potential clients. But instead, we often give uninteresting...
October 31, 2024
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Reading time: +/- 10 min
As a content manager, you are responsible for creating content that needs sales. But how do you know what questions to answer in your content? You can make your own...
October 15, 2024
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Reading time: +/- 8 min
You have a great product or service, but you find that your message is not getting through to your target audience. Your website attracts few visitors Your social media posts are getting...
September 26, 2024
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Reading time: +/- 7 min
You are considering participating in our AI workshop, but are wondering if it is the right choice for you.Do you have enough basic knowledge to join...
June 13, 2024
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Reading time: +/- 5 min
A subscription to ChatGPT costs from 20 USD per month and the cost of a full-time content manager is between 3,000 and 4,500 euros per month. Pretty understandable, then, that...
June 4, 2024
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Reading time: +/- 8 min
As a They Ask, You Answer content manager, you have a tough job. You're often the only one in the company dealing with content, and it's your job to make sure...
May 28, 2024
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Reading time: +/- 7 min
If you landed on this page, you probably typed "Schmidt Communications" into Google. Or you've seen in an email or on social media that our name is...
May 16, 2024
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Reading time: +/- 11 min
You're excited about They Ask, You Answer and have decided you're serious about this. One of the first things you then have to do...
May 9, 2024
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Reading time: +/- 6 min
Many companies looking to hire a content manager run into the question: how do I find someone who has both the right skills and knowledge of my industry? Preferably...
May 7, 2024
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Reading time: +/- 7 min
You are considering signing up for TAYA Mastery and have read or heard that for best results with They Ask, You Answer we recommend HubSpot...
May 2, 2024
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Reading time: +/- 13 min
If you have already read some articles on our website or attended one of our lunch and learns, you probably already know that we recommend that you...
April 25, 2024
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Reading time: +/- 10 min
You have decided to invest in your growth and you know that a lot has to be done in terms of marketing. Up until now, you've had your marketing completely...