The Buzzlytics learning centre

You have studied StoryBrand and are now considering implementing this method in your marketing yourself. But before you invest time and money, you obviously want to...

You have just started TAYA Mastery within your company and soon you will have your first content training. You may already have experience writing content, but the...

You're considering getting started with StoryBrand, but you're unsure. Does this framework actually fit your organization? You obviously don't want to invest time and money in...

Andy Crestodina is one of my great heroes in the field of content marketing. I've been following him for years, have his fantastic book Content Chemistry on my bookshelf and I...

You've just started as TAYA content manager and now you're faced with a challenge you might feel a little uncomfortable with: writing your first review. All kinds of questions...

If you have just started They Ask, You Answer, it can be quite exciting to write your first issues article. Especially if you're used to talking about the benefits...

You've just started as a content manager and have been asked to write a cost article. Or maybe you're already an experienced content manager, but are going for...

"We don't need marketing, our customers come to us by word of mouth." Sound familiar? As a business owner, you're busy enough, and when business is good,...

As a content manager, you have a mission: to create valuable content that appeals to your target audience and generates leads. But you keep running into the same problem. Your sales colleagues, who deal daily with potential...

You have just been appointed as a content manager and you are expected to write your content according to the They Ask, You Answer (TAYA) philosophy. If you already have experience...

You have started using video within your company and you have been asked to appear in front of the camera as well. You are not used to this and therefore you find it...

As a TAYA content manager, you can occasionally feel quite overwhelmed by all the tasks on your plate. You have to plan, write, edit, publish and analyze your content. ...

Do you sometimes feel overwhelmed by the sheer volume of content you have to produce as a TAYA content manager? Three blogs a week, social media posts, newsletters, new web pages, premium content ... it...

At Buzzlytics, we often see that companies who turn to a marketing agency because they want to improve their results are almost by default advised to have a new website built. ...

Did you know that only 7% of the effectiveness of a message is determined by the words you speak? 38% is determined by your tone, intonation and volume and 55%...

You only have to open any website or social media app and it's obvious: video is booming. YouTube has even become the second largest...

As a business, you have to do sales and marketing to stay afloat. Most companies agree on that. A lot trickier is the question in...

Many companies struggle with how to use video to generate more sales. They often have a company video or "about us" video on their website, but...

As a business owner starting out with They Ask, You Answer, you face a tough choice: should you invest in an in-house content manager or is it better to outsource your content from.. .

A subscription to ChatGPT costs from 20 USD per month and the cost of a full-time content manager is between 3,000 and 4,500 euros per month. Pretty understandable, then, that...

In a previous life, I worked at a heat pump supplier. I was already familiar with the They Ask, You Answer philosophy, so we published articles on our website in which we gave an honest...

As a They Ask, You Answer content manager, you have a tough job. You're often the only one in the company dealing with content, and it's your job to make sure...

If you landed on this page, you probably typed "Schmidt Communications" into Google. Or you've seen in an email or on social media that our name is...

Writing a good blog can be quite intimidating. Especially if you have little experience with this or have not yet developed an established process for it. You want to create a valuable...

Many companies looking to hire a content manager run into the question: how do I find someone who has both the right skills and knowledge of my industry? Preferably...

If you have already read some articles on our website or attended one of our lunch and learns, you probably already know that we recommend that you...

You are interested in TAYA Mastery or even already decided that you want to start with it. But there is one more thing on your mind: you are now using...

You have decided to invest in your growth and you know that a lot has to be done in terms of marketing. Up until now, you've had your marketing completely...

One of the first things we ask you to do when you start our TAYA Mastery program is to hire a content manager who will be responsible for the...

Whether you call it content marketing, inbound marketing, or business blogging, the challenge for many businesses remains the same: what should you write about? Valuable content can help your business...

Many companies completely miss the mark in their approach to blogging. They often see their blog as a place where they can post the occasional announcement and...