You are interested in our marketing and sales program and are exploring the different levels: Start-up, Essentials, Growth and Mastery. You are wondering what exactly you will get within each level and - more importantly - which level best suits your current situation. Should you get in at the basic level, or opt for a more extensive program right away? And can you upgrade later if your business grows, or downgrade if a program turns out to be too intensive?

At Buzzlytics, for years we were a classic done-for-you marketing agency that our clients outsourced their marketing tasks to. Last year, we made the switch to training in-house teams. Initially, we did that one-on-one with our clients, until we realized that we could help more companies with a group program and they could learn from us, as well as from each other, that way. I myself have years of experience training and coaching companies one-on-one and I have been closely involved in the development of this new program. So I know exactly what is covered in each sub-program and for which company each program is best suited.

In this article, I'll take you through the four levels of our program. You'll gain insight into exactly what each level entails, what guidance and training you'll receive, and - most importantly - what type of company each level is best suited for. I'll help you determine which program best suits your current situation, taking into account factors such as team size, available resources and marketing maturity. After reading, you can make an informed decision about the level that will give your company the best opportunity to grow.

In the Start-up Program, we help you implement Marketing Made Simple 's 5-step marketing plan.

In the Start-up program, you lay the foundation for a successful marketing strategy. You get access to our online platform where all training, templates and recordings are available. So you can always watch back, practice and implement at your convenience.

The heart of this program consists of five live group calls in which we implement Marketing Made Simple s 5-step marketing plan with you. Marketing Made Simple is the successor to StoryBrand and is a practical marketing program based on the principles of StoryBrand.

During these sessions, you'll learn the background of each component and get practical templates to get started right away:

• your BrandScript and one-liner
• the optimization of your website
• creating a lead generator
• Setting up email campaigns

These group calls are held at set times each week, so you can decide when to join. It is also possible to attend the same session multiple times if you feel the need.

Once you have completed the Marketing Made Simple training program, you can participate in bi-weekly StoryBrand group calls. In these, we cover specific topics around StoryBrand based on participants' questions, provide in-depth coverage of certain parts of the framework, and share best practices and new developments.

The Start-up program is ideal for companies that:

• Want to get started with StoryBrand implementation themselves
• Want to drive this with their own team or their own marketing agency
• generally have a smaller marketing and sales team
• Want to still achieve a large ROI with a minimal budget

Whether you are a smaller company that wants to implement everything on your own or a larger company that specifically wants to get started with StoryBrand alone, the Start-up program will give you the right tools to get started successfully.

Essentials is the ideal program for you if you can achieve results on your own with the right training.

The Essentials program includes everything you get in the Start-up program, supplemented by a series of training courses that will help you further develop and implement your marketing and sales strategy.

On top of everything else in the Start-up program, you get:

Weekly office hours: walk-in sessions where you can come in with all your questions.

Weekly content group calls: Training on all things content-related.

Bi-weekly Sales Group Calls: Training on sales strategies and techniques. We deliberately choose a lower frequency for sales group calls than for content group calls so that you can actually practice what you've learned in between training sessions.

Monthly website group calls:

Focused on:

• Content optimization for your website
• Conversion Optimization
• UI/UX optimization based on data
• Setting up a knowledge center on your website

Monthly MarTech group calls:

Focused on:

• CRM Optimization
• Lead scoring
• Marketing and sales tools
• AI implementation in your marketing and sales processes

The Essentials program is perfect for companies that:

• Be good at incorporating and implementing training
• Have a high degree of accountability and structure within their own team
• see the value of training, but do not (yet) need intensive coaching

Essentials works great for teams that take responsibility for implementation themselves and can achieve results independently with the right training.

In Growth, you have access to theme days organized quarterly around specific topics such as AI, video marketing or assignment selling.

The Growth program builds on Essentials and adds accountability and planning components.

In addition to all the elements of the Essentials program, you get:

Weekly accountability group calls: In these sessions, we check in on your weekly goals and progress. You share what you've accomplished, what you're up against, and what your plans are for the week ahead. By doing this as a group, you create not only personal accountability, but also peer pressure that helps you achieve your goals.

Quarterly Theme Days: Each quarter we host a theme day around a specific topic such as AI, assignment selling, or video marketing. During these intensive sessions, you'll dive deep into the topic and work on a concrete implementation plan for your business.

Quarterly Planning Sessions: One-on-one sessions where we look back at the past quarter with you, celebrate successes, learn lessons, and set goals for the upcoming quarter. These strategic sessions keep you on track and focused on what really matters to your business growth.

The Growth program is ideal for companies that:

• with similar programs have found that they quickly bog down upon implementation
• Need guidance to monitor progress
• Have the capacity to employ a content manager at least two to three days a week

This program works best when you have the resources to actually implement what you have learned, but need support in doing so to maintain focus and set the right priorities.

The Mastery program offers the highest level of support and is designed for larger companies that need strategic guidance to take their marketing and sales processes to the next level.

On top of all the components in the Growth program, you get:

Monthly one-on-one coaching with CEO or COO: Personal coaching sessions tailored specifically to your role and challenges.

During these sessions we discuss:

• Strategic topics at the organizational level
• Factors that advance or hinder your team
• Adjustments you can make in your role to facilitate growth

Bi-weekly accountability sessions: on top of weekly group accountability sessions, you also get bi-weekly one-on-one accountability sessions specific to your business. This is especially valuable for larger organizations that already have an internal accountability structure in place.

Personalized feedback on assets: Whereas the other programs work with reviews by AI tools or group feedback, in the Mastery program you get personalized feedback on your marketing and sales materials. This can include content, emails, website elements or other assets. You submit your materials and receive detailed, customized feedback specific to your organization.

The Mastery program is the right choice for companies that:

• Have a larger team with multiple marketing and sales specialists
• deal with more complex internal politics and decision-making processes
• Need sharper accountability and strategic guidance
• Have higher marketing and sales maturity

Mastery is designed for organizations where the problem is not so much available time or resources, but where the challenge lies in determining and maintaining the right priorities in a more complex organizational structure.

You can always upgrade, downgrade or stop altogether if the program of your choice does not suit you. So you are not stuck with anything.

A key advantage of our marketing and sales program is its flexibility. You can upgrade or downgrade monthly, depending on the needs and development of your business.

This means you can start with the variant that suits you best now, and scale up later as your team grows or you need more support. Conversely, you can also scale back if you find you need less intensive support because your team has become more independent.

This flexibility ensures that you always get just the right amount of support, without being stuck with a program that no longer suits your situation.

Choosing the right level within the Buzzlytics marketing and sales program is an important decision that will impact your business results. Each level offers specific benefits that fit different growth stages of your business, from Start-up for first steps to Mastery for companies ready for full transformation.

Fortunately, you can easily up- or downgrade (or quit) if the chosen program doesn't suit you after all.

At Buzzlytics, we have extensive experience training in-house teams. Our specialists work daily with the frameworks (including StoryBrand and They Ask, You Answer) that are taught and have already proven their value with thousands of companies worldwide.

After reading this article, are you already completely convinced that Start-up or Essentials suits you best? Then you can purchase these programs immediately. Are you considering Growth or Mastery? Then schedule a no-obligation consultation with one of our advisors. They can give a personal advice that fits exactly with what your company needs to grow right now.