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Free articles to improve your marketing and sales and grow your business
February 4, 2025
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Reading time: +/- 6 min
You've read StoryBrand and are excited about the methodology. The theory sounds logical and the examples are clear. Maybe you've even already attended a workshop and created a BrandScript...
January 30, 2025
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Reading time: +/- 10 min
You have just started in our marketing and sales program and are facing a new challenge: creating your first "Claims we make" video (Claims we make video in the...
January 28, 2025
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Reading time: +/- 10 min
You have just started our marketing and sales program and as part of it you need to start producing Selling 7 videos. One of the videos you need to produce is a...
December 17, 2024
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Reading time: +/- 6 min
You have studied StoryBrand and are now considering implementing this method in your marketing yourself. But before you invest time and money, you obviously want to...
November 26, 2024
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Reading time: +/- 5 min
You're considering getting started with StoryBrand, but you're unsure. Does this framework actually fit your organization? You obviously don't want to invest time and money in...
November 14, 2024
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Reading time: +/- 6 min
Andy Crestodina is one of my great heroes in the field of content marketing. I have been following him for years, have his fantastic book Content Chemistry on my bookshelf and...
September 26, 2024
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Reading time: +/- 7 min
You are considering participating in our AI workshop, but wonder if it is the right choice for you. Do you have enough basic knowledge to join...
June 13, 2024
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Reading time: +/- 5 min
A subscription to ChatGPT costs from 20 USD per month and the cost of a full-time content manager is between 3,000 and 4,500 euros per month. Pretty understandable, then, that...
June 4, 2024
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Reading time: +/- 8 min
As a They Ask, You Answer content manager, you have a tough job. You're often the only one in the company dealing with content, and it's your job to make sure...
May 16, 2024
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Reading time: +/- 11 min
You're excited about They Ask, You Answer and have decided you're serious about this. One of the first things you then have to do...
May 9, 2024
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Reading time: +/- 6 min
Many companies looking to hire a content manager run into the question: how do I find someone who has both the right skills and knowledge of my industry? Preferably...