[The Selling 7] Landing page video: the complete framework for more leads [+ examples].

You've just learned about landing page videos and are excited to get started with them. As a videographer, you know that video is a powerful medium for building trust with your target audience. But now you're faced with the challenge of how to create a video that actually convinces people to fill out a form.

Because while you may technically know how to make a video just fine, a landing page video is just a little different. You don't want your video to just look good - it has to convert, too.

• But how do you tackle that?
• What elements should such a video contain?
• And how do you make sure he addresses the concerns people have when filling out a form?

As a head coach at Buzzlytics, I understand your questions. As CMO at a SaaS company, I created landing page videos myself with my team, and in my current role, I help videographers in our marketing and sales program create their first landing page videos daily. So I know from personal experience which approach works - and which doesn't.

In this article, I'll explain to you what exactly a landing page video is and how to build it effectively. You'll get concrete examples of successful landing page videos and practical tips on how to get started right away. After reading this article, you'll know exactly how to create a landing page video that builds trust and generates conversions.

A landing page is any page on your website that contains a form. The best known is probably the "contact" page, but there are many more types of landing pages:

Consider:

• Download pages for white papers or e-books
• Sign-up pages for webinars or events
• Pages to schedule an appointment or demo
• Product request pages

The goal of a landing page is always the same: to convert visitors into leads by making them a valuable offer in exchange for their contact information. These leads are essential to your sales funnel - they are potential customers who have shown interest in what you have to offer.

But whatever the purpose of your landing page, it will only convert optimally if you manage to build trust.

Think back to the last time you filled out an online form. Did you feel any hesitation? Chances are you did. We've all been bombarded with spam messages after filling out a form. Or we worry about what happens to our data.

These concerns are real and understandable. People have become cautious about sharing their contact information online. And rightly so - with all the stories about data breaches and identity fraud, a healthy dose of skepticism is in order.

Video can play an important role here. By explaining in a short video - a landing page video - exactly what they can expect after filling out the form, you take away many of these concerns.

A good landing page video follows a proven three-step framework:

Start by naming the problem or challenge your viewer is struggling with. For example, "You know landing page videos can help increase your conversions, but you're not sure where to start."

Introduce what you offer and why this is the solution. For example, "In this guide, you'll learn step-by-step how to create effective landing page videos, including scripts and practical tips."

Be very specific about the next steps. For example, "After filling out the form, you will immediately receive an e-mail with a download link. We will contact you within 24 hours for a brief intake."

This framework works because it responds to people's natural decision-making processes. It helps them recognize the problem, shows them that there is a solution, and removes uncertainty about what will happen.

Creating an effective landing page video doesn't have to be complicated. Start with these concrete steps:

Start with a page that gets a lot of traffic but generates few conversions. This is where the most profit can be made.

Use the aforementioned three-step framework as a foundation:

1. Name the problem
2. Present the solution
3. Explain what happens after completing

You don't need an expensive camera or professional setup. A smartphone with good lighting and a quiet background is enough to get started.

Measure your results and adjust your approach as needed.

Watch:

• conversion rates before and after the video
• how many people watch the video
• at what point people drop out

The most profit is to be gained from a landing page that gets a lot of traffic but generates few conversions.

A short but powerful example of how to address concerns immediately. The video opens with a recognizable situation: that awkward moment when you have to share your contact information. It then explains crystal clear what happens: one phone call, one e-mail. This transparency immediately makes it feel less exciting to fill out the form.

This video shows how to build trust in less than a minute. By immediately managing expectations and emphasizing that privacy is taken seriously, a visitor feels at ease. The personal nature of the video gives an immediate insight into the company's culture.

Getting a renovation done can be intimidating, especially when it comes to cost. This video removes that barrier by breaking down the process into clear steps. By clearly explaining financing options, a potential obstacle is immediately removed.

This is an excellent example of how to get people excited about a download. Instead of just telling people what's in the guide, the video shows how it's going to help the viewer make an informed decision. The professional look reinforces confidence in the quality of the content.

As a videographer, you have an edge: you know how to create a technically sound video. Now it's time to use this skill for a specific purpose: increasing conversions on landing pages. With your videos, you take away visitors' uncertainty and help your employer generate more leads. Thanks to the framework and examples in this article, you can get started right away.

At Buzzlytics, we have helped many videographers create their first landing page videos. We see time and time again that once they master the basics, they create increasingly effective videos that really impact the conversions of the company they work for.

A landing page video is one of the Selling 7 videos. Curious about the other Selling 7 videos you can create? Then read these articles as well:

• [The Selling 7] How do you create an effective 80% video that speeds up your sales process?
• [The Selling 7] Bio videos: Win prospects' trust in 2 minutes
• [The Selling 7] How to create cost videos that speed up your sales cycle (incl. examples)
• [The Selling 7] The "Claims we make" video: what is it and how do you make one?