The Buzzlytics learning centre
Free articles to improve your marketing and sales and grow your business
January 9, 2025
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Reading time: +/- 7 min
You've read StoryBrand (and perhaps its successor Marketing Made Simple. The method appeals to you and you would like to use it in your business. But...
December 17, 2024
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Reading time: +/- 6 min
You have studied StoryBrand and are now considering implementing this method in your marketing yourself. But before you invest time and money, you obviously want to...
November 26, 2024
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Reading time: +/- 5 min
You're considering getting started with StoryBrand, but you're unsure. Does this framework actually fit your organization? You obviously don't want to invest time and money in...
October 1, 2024
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Reading time: +/- 8 min
You are interested in implementing They Ask, You Answer (TAYA) within your company, but it is not yet entirely clear to you what the role of the management team in this...
September 24, 2024
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Reading time: +/- 5 min
"We don't need marketing, our customers come to us by word of mouth." Sound familiar? As a business owner, you're busy enough, and when business is good,...
Aug. 29, 2024
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Reading time: +/- 7 min
You have just been appointed as a content manager and you are expected to write your content according to the They Ask, You Answer (TAYA) philosophy. If you already have experience...
Aug. 27, 2024
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Reading time: +/- 7 min
You have started using video within your company and you have been asked to appear in front of the camera as well. You are not used to this and therefore you find it...
August 1, 2024
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Reading time: +/- 5 min
Did you know that only 7% of the effectiveness of a message is determined by the words you speak? 38% is determined by your tone, intonation and volume and 55%...
July 23, 2024
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Reading time: +/- 9 min
You only have to open any website or social media app and it's obvious: video is booming. YouTube has even become the second largest...
July 16, 2024
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Reading time: +/- 5 min
Are you excited about They Ask, You Answer and would like to start TAYA Mastery, but is the investment too high for you? Then I have good news for...
July 11, 2024
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Reading time: +/- 7 min
As a business, you have to do sales and marketing to stay afloat. Most companies agree on that. A lot trickier is the question in...
July 4, 2024
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Reading time: +/- 9 min
Many companies struggle with how to use video to generate more sales. They often have a company video or "about us" video on their website, but...
July 2, 2024
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Reading time: +/- 4 min
As a business owner or marketing manager, you're incredibly busy and don't have time to delve extensively into every new marketing and sales method you see by...
May 28, 2024
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Reading time: +/- 7 min
If you landed on this page, you probably typed "Schmidt Communications" into Google. Or you've seen in an email or on social media that our name is...
April 17, 2024
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Reading time: +/- 8 min
You've read They Ask, You Answer by Marcus Sheridan and/or attended one of our Lunch & Learns and got all excited about They Ask, You Answer. You...
April 10, 2024
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Reading time: +/- 5 min
At Buzzlytics, we offer both StoryBrand and They Ask, You Answer processes. These are both proven frameworks that have already helped hundreds of companies around the world. But why fill...
April 8, 2024
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Reading time: +/- 7 min
Here's the thing about They Ask, You Answer: When online marketers or business leaders hear Daan speak about his approach to online marketing in the modern era, or when...
March 22, 2024
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Reading time: +/- 5 min
In modern B2B sales, no two sales processes run exactly the same way. At Buzzlytics, however, we have designed our sales process to be efficient, unified and informative for...
March 8, 2024
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Reading time: +/- 8 min
Many companies, after learning about They Ask, You Answer, want to get started right away. It is true that thousands of companies around the world have used this method to improve their...
March 4, 2024
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Reading time: +/- 9 min
Are you not getting enough quality leads through your website? Are you frustrated because you are investing a lot of time and money in marketing without clear results? And don't know what you...