The Buzzlytics learning centre
Free articles to improve your marketing and sales and grow your business
December 26, 2024
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Reading time: +/- 6 min
Your organization is about to start or has just started the TAYA Mastery program and you as a sales professional are expected to participate in the...
December 17, 2024
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Reading time: +/- 6 min
You have studied StoryBrand and are now considering implementing this method in your marketing yourself. But before you invest time and money, you obviously want to...
December 5, 2024
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Reading time: +/- 5 min
You have just started TAYA Mastery within your company and soon you will have your first content training. You may already have experience writing content, but the...
December 3, 2024
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Reading time: +/- 8 min
You want to use video in your sales process and for this you are hesitating between Vidyard and Loom. Vidyard is often recommended for sales teams, but Loom is cheaper. You therefore ask yourself...
November 26, 2024
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Reading time: +/- 5 min
You're considering getting started with StoryBrand, but you're unsure. Does this framework actually fit your organization? You obviously don't want to invest time and money in...
November 12, 2024
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Reading time: +/- 6 min
Many people wonder if e-mail marketing is still a good way to reach their customers in 2024. Wouldn't it be much better to invest in your presence on...
November 7, 2024
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Reading time: +/- 8 min
If you have read the book StoryBrand, you are already familiar with the concept BrandScript. This is a powerful tool that helps you write your marketing message according to the 7-part...
November 5, 2024
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Reading time: +/- 7 min
When someone asks you what you do, you have a chance to leave a lasting impression with potential clients. But instead, we often give uninteresting...
October 31, 2024
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As a content manager, you are responsible for creating content that needs sales. But how do you know what questions to answer in your content? You can make your own...
October 22, 2024
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Do you ever feel like your marketing isn't really working? That you're spending money on a Web site that doesn't produce much? Or that you're seeing leads dry up without...
October 15, 2024
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Reading time: +/- 8 min
You have a great product or service, but you find that your message is not getting through to your target audience. Your website attracts few visitors Your social media posts are getting...
September 26, 2024
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Reading time: +/- 7 min
You are considering participating in our AI workshop, but are wondering if it is the right choice for you.Do you have enough basic knowledge to join...
September 24, 2024
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"We don't need marketing, our customers come to us by word of mouth." Sound familiar? As a business owner, you're busy enough, and when business is good,...
September 10, 2024
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Reading time: +/- 8 min
You've discovered They Ask, You Answer (TAYA) and are excited about the possibilities this framework offers for your business. You are considering enlisting help to implement...
Aug. 29, 2024
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Reading time: +/- 7 min
You have just been appointed as a content manager and you are expected to write your content according to the They Ask, You Answer (TAYA) philosophy. If you already have experience...
Aug. 27, 2024
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Reading time: +/- 7 min
You have started using video within your company and you have been asked to appear in front of the camera as well. You are not used to this and therefore you find it...
August 15, 2024
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Reading time: +/- 5 min
As a business owner, you know how valuable business coaching can be. You already work with a business coach and it has already paid off handsomely for you. However, you are also excited...
August 1, 2024
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Did you know that only 7% of the effectiveness of a message is determined by the words you speak? 38% is determined by your tone, intonation and volume and 55%...
July 30, 2024
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You are interested in TAYA Mastery and have seen that there are additional costs beyond the investment in this program, including a subscription to IMPACT+. You ask yourself...
July 25, 2024
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Reading time: +/- 6 min
You are excited about They Ask, You Answer and would like to invest in a next step. You have seen that we offer both a TAYA workshop and a TAYA Mastery track and ask...
July 23, 2024
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Reading time: +/- 9 min
You only have to open any website or social media app and it's obvious: video is booming. YouTube has even become the second largest...
July 16, 2024
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Reading time: +/- 5 min
Are you excited about They Ask, You Answer and would like to start TAYA Mastery, but is the investment too high for you? Then I have good news for...
July 11, 2024
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Reading time: +/- 7 min
As a business, you have to do sales and marketing to stay afloat. Most companies agree on that. A lot trickier is the question in...
July 4, 2024
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Reading time: +/- 9 min
Many companies struggle with how to use video to generate more sales. They often have a company video or "about us" video on their website, but...
May 30, 2024
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Reading time: +/- 8 min
The trendy, English-language terms fly around your ears in marketing land: inbound marketing, content marketing, demand generation ... and then They Ask, You Answer comes along. Not so...
May 28, 2024
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Reading time: +/- 7 min
If you landed on this page, you probably typed "Schmidt Communications" into Google. Or you've seen in an email or on social media that our name is...
May 16, 2024
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Reading time: +/- 11 min
You're excited about They Ask, You Answer and have decided you're serious about this. One of the first things you then have to do...
May 7, 2024
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You are considering signing up for TAYA Mastery and have read or heard that for best results with They Ask, You Answer we recommend HubSpot...
April 17, 2024
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You've read They Ask, You Answer by Marcus Sheridan and/or attended one of our Lunch & Learns and got all excited about They Ask, You Answer. You...
April 10, 2024
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Reading time: +/- 5 min
At Buzzlytics, we offer both StoryBrand and They Ask, You Answer processes. These are both proven frameworks that have already helped hundreds of companies around the world. But why fill...
April 1, 2024
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Starting They Ask, You Answer Mastery means embarking on a cultural, tactical and strategic learning experience that will transform your business. After you work with your account manager to understand the...
March 22, 2024
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Reading time: +/- 5 min
In modern B2B sales, no two sales processes run exactly the same way. At Buzzlytics, however, we have designed our sales process to be efficient, unified and informative for...
March 13, 2024
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Reading time: +/- 5 min
The TAYA Mastery program is a collaboration between your team and ours. Buzzlytics' coaches and trainers have primarily an advisory role, teaching you how to...